Introduction

The data presented here is sourced from the TikTok US market for the week of 01/05 - 01/11, 2025, focusing on the Fitness Equipment category. This data is crucial as it provides insights into consumer preferences and market trends within the fitness equipment segment on TikTok, which can be highly valuable for both consumers looking for popular products and industry practitioners aiming to understand the market dynamics.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of fitness equipment with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies significantly, from as low as 585 for the Portable Wooden Slant Board to as high as 2111 for the MERACH Stair Stepper. The GMV Gross Merchandise Volume also shows a wide spread, with some products like the MERACH Squat Machine reaching 13.25万, while others like the 【Upgraded Version】Push-up Board have a relatively lower GMV of 7884.72. The growth rates, measured by GMV QoQ Quarter on Quarter, also differ, with some products experiencing extremely high growth such as the FEIERDUN Vibration Plate with a 152.26% growth rate, while others have more moderate growth like the HOTWAVE Ab Boards with a 55.99% growth rate.

Detailed Analysis

FEIERDUN Vibration Plate Exercise Machine

The FEIERDUN Vibration Plate Exercise Machine has shown remarkable growth with a GMV QoQ of 152.26%. Its sold count reached 1212 during the week of 01/05 - 01/11, 2025. This could be attributed to several factors. Firstly, the increasing awareness of the benefits of vibration plate exercises for overall wellness and fitness might have driven consumer demand. Additionally, its features such as being a lymphatic drainage machine and coming with loop bands could have made it more appealing compared to other similar products in the market.

MERACH Stair Stepper with Handlebar

The MERACH Stair Stepper with Handlebar had a sold count of 2111 and a GMV of 21.11万 with a GMV QoQ of 151.85%. Its popularity could be due to its practical design with a handlebar, LED display, and a high weight capacity of 300LBS. This makes it suitable for a wide range of users, both men and women, looking for an effective home fitness equipment option. The LED display might also provide users with real-time workout data, enhancing the overall exercise experience.

FitBeast Forearm Strengthener & Wrist Roller

The FitBeast Forearm Strengthener & Wrist Roller had a sold count of 934 and a GMV of 1.43万 with a GMV QoQ of 150.34%. This product targets a specific niche of users interested in strengthening their wrists, forearms, and grip. Its adjustable nylon strap and 220lbs capacity make it a suitable option for those looking for a more intense forearm and wrist workout. The growing interest in grip strength training, especially among fitness enthusiasts and athletes, could have contributed to its growth.

Summary

Overall, the fitness equipment market on TikTok US during the week of 01/05 - 01/11, 2025, shows a vibrant and growing trend. Key factors influencing the market performance include product features that meet specific fitness needs such as the functionality of different exercise machines, the appeal to a wide range of users both in terms of gender and fitness level, and the growing awareness of the importance of fitness in general. For industry practitioners, it would be advisable to focus on product innovation, highlighting unique features, and targeting specific niches within the fitness equipment market. Additionally, leveraging the power of TikTok as a marketing channel to showcase products and engage with potential customers can further boost sales and brand awareness.