Introduction

The data presented here focuses on the sports footwear market on TikTok US for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various sports footwear products within this specific time frame. Understanding this data is crucial for both consumers who are interested in the latest trends and for market players looking to capitalize on the growing popularity of sports footwear on this popular social media platform.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sports footwear products with significant growth trends. The sold count and GMV Gross Merchandise Volume figures vary across different products. For instance, the Women's Solid Color Design Thermal Lined Anti-slip and Windproof Warmth Hiking Shoes Footwear, Casual Sporty Warm Snow Boots for Fall & Winter, Non-slip Outdoor Sports Shoes had a sold count of 3237 and a GMV of 5.56万, with a remarkable GMV qoq Quarter-on-Quarter growth rate of 228.28%. On the other hand, the 2024 Fall & Winter Women's Slip-on Memory Foam Lightweight Sneakers for Walking, Jogging, and Gym had a sold count of 383 and a GMV of 7581.88, with a relatively lower GMV qoq of 1.28%.

Detailed Analysis

Women's Solid Color Design Thermal Lined Anti-slip and Windproof Warmth Hiking Shoes

This particular product witnessed an outstanding growth with a high sold count and an extremely impressive GMV qoq of 228.28%. The features such as thermal lining, anti-slip, and windproof design likely contributed to its popularity. As the fall and winter season demands warm and functional footwear, consumers were probably drawn to these qualities, leading to increased sales.

Women's Winter Outdoor Thermal Lined Hiking Shoes

With a sold count of 1046 and a GMV of 1.27万, along with a GMV qoq of 205.76%, this product also showed significant growth. The combination of being warm, non-slip, and suitable for outdoor activities like hiking made it an attractive option for consumers during the winter season.

[ActiveBreeze] Nortiv 8 Women's Comfortable Mesh Running Shoes

Although the sold count of 269 was relatively lower compared to some other products, it still had a notable GMV of 1.42万. The 28.8% GMV qoq indicates a steady growth. The comfortable mesh design might be a key factor that appealed to runners and those engaged in fitness activities, ensuring breathability during exercise.

2024 Fall & Winter Women's Slip-on Memory Foam Lightweight Sneakers

This product had a more modest growth with a sold count of 383 and a GMV of 7581.88, and a GMV qoq of 1.28%. The slip-on design and memory foam comfort could be appealing to those looking for convenient and comfortable footwear for activities like walking, jogging, or going to the gym. However, compared to the other products in the list, its growth rate was not as high, perhaps due to more intense competition from other similar products or a less distinct selling point.

Summary

The sports footwear industry on TikTok US during the week of 2025/01/05 - 2025/01/11 exhibited a dynamic landscape with some products experiencing rapid growth. Key factors influencing the market performance include product features such as thermal lining, anti-slip properties, comfort, and design suitability for specific activities. For industry practitioners, it would be advisable to focus on enhancing these key features, highlighting them in their marketing strategies on TikTok. Additionally, keeping an eye on emerging trends and consumer preferences during different seasons can help in launching products that are more likely to succeed in this competitive market.