Introduction

The data presented here focuses on the Office Stationery & Supplies category on TikTok US for the week of 2025/01/05 - 2025/01/11. The source of this data is from relevant market analytics on TikTok. This chart is of great significance as it provides insights into the preferences and purchasing behaviors of consumers in the US market when it comes to office stationery products. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of office stationery products with varying sales figures, growth trends, and price ranges. Some products have witnessed remarkable growth in a short period, while others have shown steady but consistent progress.

Detailed Analysis

STAGEEK Carpenter Pencils Set with Case

This product sold 1540 units with a GMV of $20,300 and a staggering GMV QoQ growth of 517.96%. The high growth could be attributed to its unique features such as being a set of 3 mechanical carpenter pencils with 39 refills, along with a sharpener and deep hole long nib marker pens. It caters to the needs of architects and those involved in woodworking, making it a specialized yet highly demanded product in its niche.

Pop Up Birthday Card with Light & Sound

With 3431 units sold and a GMV of $63,500 and a GMV QoQ growth of 125.18%, this unique birthday card that says "Happy Birthday" in Donald Trump's real voice has caught the attention of many. Its novelty factor, combined with its appeal for various occasions like birthdays for different family members and friends, has likely contributed to its popularity.

5Pcs Sets Multicolor Color Press Type Quick Drying Carbon Gel Pen

Selling 1586 units with a GMV of $8850.63 and a GMV QoQ growth of 112.93%, this set of gel pens is designed for students and nurses. Its multicolor and quick-drying features make it practical for various writing tasks in school, office, or hospital settings, thus driving its sales growth.

Folio Document Organizer™ | Life Binder for Important Documents

795 units were sold, with a GMV of $40,000 and a GMV QoQ growth of 101.32%. This organizer is useful for keeping important documents like passports and birth certificates in an organized manner. Its functionality and importance in safeguarding crucial papers have led to its growth in the market.

TIMEX Reusable Grooved Handwriting Workbook for Kids

1839 units were sold, with a GMV of $60,700 and a GMV QoQ growth of 70.87%. As a learning material for kids covering math, words, and drawing, it serves as an excellent gift option. Its educational value and appeal to parents looking for quality learning materials for their children have contributed to its sales performance.

Glitter Gel Pen

431 units were sold, with a GMV of $2163.62 and a GMV QoQ growth of 57.88%. This girly office supply, with its 1.0mm metal glitter colored ballpoint pen, targets a specific market segment of those who prefer stylish and glittery writing instruments. Its aesthetic appeal has helped it gain some traction in the market.

New Year Gift Budget Binder with Cash Envelopes Organizer

127 units were sold, with a GMV of $2776.31 and a GMV QoQ growth of 48%. This A6 leather money organizer with zipper envelopes is designed for budgeting cash money. While the sales volume is relatively low compared to some other products, its growth indicates a niche demand for such budgeting tools, especially around the New Year when people are more focused on financial organization.

[Dr.Love][Upgraded version] 100 Envelope Saving Challenge Binder

3011 units were sold, with a GMV of $2559.35 and a GMV QoQ growth of 38.06%. This budget binder and money saving challenge book caters to those interested in budgeting and saving money. Its popularity could be due to its multiple functions as a money organizer, budget planner, and its suitability as a birthday gift option.

That Budget Babe 12 Month Undated Budget Planner

361 units were sold, with a GMV of $12,400 and a GMV QoQ growth of 36.21%. With 116 pages of beginner friendly budgeting templates, it targets those who are new to budgeting or looking for an organized way to manage their finances. Its growth shows the increasing awareness and need for such budgeting tools in the market.

2025 Donald Trump Calendar

794 units were sold, with a GMV of $9520.06 and a GMV QoQ growth of 30.21%. This calendar featuring the 45th President of the US has its own niche market. Fans of Donald Trump or those interested in political memorabilia might be the main purchasers, driving its sales growth to some extent.

Summary

The office stationery & supplies industry on TikTok US, as seen from the data of the week of 2025/01/05 - 2025/01/11, is a dynamic and diverse field. Key factors influencing market performance include product functionality, novelty, and target audience appeal. For example, products that offer unique features like the STAGEEK Carpenter Pencils Set or have a novelty factor like the Pop Up Birthday Card tend to have higher growth rates. Additionally, products that target specific needs such as budgeting tools or educational materials for kids also find their place in the market.

Recommendations for industry practitioners would be to focus on product innovation to stand out in a crowded market. Understanding the target audience's needs and preferences is crucial, whether it's for students, professionals, or those with specific hobbies or interests. Marketing strategies should also highlight the unique selling points of the products to attract more customers on TikTok and other platforms.