Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11, focusing on the Dog & Cat Grooming category. This data is of great significance as it provides insights into the consumer preferences and market dynamics within this specific niche. It allows both consumers to make informed choices and industry practitioners to understand the trends and adjust their strategies accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Dog & Cat Grooming products with varying sales figures, growth trends, and price ranges. For instance, the number of units sold varies from as low as 348 for the 2-in-1 pet nail polisher to as high as 1794 for Dr. Paws Choice: Pet Care Finger Wipes. The GMV Gross Merchandise Volume also shows significant differences, with values ranging from $7478.52 for the 2-in-1 pet nail polisher to $64200 for Dr. Paws Choice: Pet Care Finger Wipes. The growth rates GMV QoQ also vary widely, from a high of 276.45% for Bodhi Dog Natural Dog Cologne to a low of 0.13% for Dr. Paws Choice: Pet Care Finger Wipes.

Detailed Analysis

Bodhi Dog Natural Dog Cologne

This product witnessed an impressive growth rate of 276.45% in GMV QoQ. With 609 units sold, it seems to have caught the attention of TikTok users. The appeal could lie in its premium scented deodorizing properties, neutralizing strong odors while also acting as a conditioner. Its claim of being made in the USA might also add to its credibility and desirability among consumers.

Garfeel Daddy Pet Grooming Glove Wipes

Having sold 351 units and a GMV of $10100 with a growth rate of 62.49%, these glove wipes offer easy and quick cleaning and deodorizing for pets. The convenience of the glove design along with the nourishing properties for the fur could be the driving factors behind its sales performance.

Washable Reusable Extra Sticky Lint Roller

With 1276 units sold and a GMV of $10200 and a growth rate of 49.51%, this lint roller is a popular choice for removing hair, dust, and fuzz from clothes and around the household. Its portability and reusability make it a practical option for pet owners dealing with pet hair on a regular basis.

Geoorood Dog Grooming Vacuum

This professional pet grooming kit with 13000Pa vacuum suction power and a 2.5L dust collection reservoir sold 555 units and had a GMV of $35700 with a growth rate of 45.15%. The high suction power and large dust collection capacity likely contribute to its appeal, making pet grooming a more efficient process.

2-in-1 pet nail polisher

The 2-in-1 pet nail polisher had a relatively lower sales volume of 348 units and a GMV of $7478.52 with a growth rate of 30.56%. However, its features such as being ultra quiet, electric, and rechargeable, and suitable for trimming toes and claws of all sizes of dogs and cats could potentially lead to increased sales in the future as more pet owners become aware of its functionality.

（Instant hit）Bathroom Puppycat Washing Massage Dispenser Grooming Shower Brush

This soft silicone dog brush with 625 units sold and a GMV of $3125 and a growth rate of 4.69% offers a unique combination of shampoo massaging and grooming. Its novelty factor and the convenience of the dispenser design might be attracting customers, although the growth rate indicates there is room for improvement in terms of market penetration.

LMVVC pet grooming kit with vacuum

With 1074 units sold and a GMV of $52000 and a growth rate of 3.18%, this grooming kit combines the functionality of grooming with a vacuum, which could be a major selling point. It likely appeals to pet owners who want a comprehensive solution for pet hair removal during grooming.

Dr. Paws Choice: Pet Care Finger Wipes

Dr. Paws Choice had the highest number of units sold at 1794, with a GMV of $64200. However, its growth rate was only 0.13%. This could imply that it has already reached a saturation point in the market or that there is intense competition in the pet care finger wipes segment. Its focus on dental, ear, and eye hygiene for pets remains its key selling proposition.

Summary

The Dog & Cat Grooming industry on TikTok U.S. for the week of 2025/01/05 - 2025/01/11 shows a vibrant market with various products experiencing different levels of growth. Key factors influencing market performance include product features such as convenience, functionality, and quality. Pricing also plays a role, as seen by the different GMV values for products with similar functions. For industry practitioners, it is crucial to continuously innovate and improve product features, focus on effective marketing on platforms like TikTok to increase brand awareness, and monitor market trends closely to stay ahead of the competition.