Introduction

The data presented here is sourced from TikTok's market analytics for the week of 2025/01/05 - 2025/01/11, focusing on the Dog & Cat Litter category. This data is of great significance as it provides insights into consumer preferences and market trends within the pet supplies niche on the TikTok platform in the US. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Dog & Cat Litter category. We have products with varying sales figures, growth trends, and price ranges. For instance, the MeoWant SC02 75L Extra Large Self-Cleaning Cat Litter Box had a sold count of 302 with a GMV Gross Merchandise Volume of 8.71万, showing a 7.8% growth rate. On the other hand, the Pet Cat Litter Mat Waterproof Double Layer had a sold count of 616 but a relatively lower GMV of 3073.84 with a 6.57% growth rate.

Detailed Analysis

MeoWant SC02 75L Extra Large Self-Cleaning Cat Litter Box

This product's growth rate of 7.8% indicates a strong performance in the market. The features like APP control, safety protection, and odor removal likely contribute to its appeal. Consumers are probably attracted to the convenience and functionality it offers, especially for those with multiple cats. The relatively high GMV also suggests that it is priced in a way that balances profitability for the seller and value for the buyer.

K.O.E. 16oz Concentrate - Kennel Odor Eliminator

With a sold count of 2251 and a GMV of 4.92万, along with a 7.29% growth rate, this odor eliminator is clearly a popular choice. The non-enzymatic formula and the appealing apricot, fresh original scent might be the key factors driving its sales. Pet owners are likely to be concerned about keeping their pet areas odor-free, and this product seems to address that need effectively.

Pet Cat Litter Mat Waterproof Double Layer

Although it had a decent sold count of 616, its lower GMV could be due to its relatively lower price point as it is more of an accessory compared to the other products. However, its waterproof and double-layer design for trapping litter makes it a practical choice for cat owners. The 6.57% growth rate shows that there is an increasing demand for such litter mats, perhaps as more people are becoming aware of the importance of keeping their living spaces clean around the litter box.

Qeils Puppy Washable Pee Pads

The Qeils Puppy Washable Pee Pads had a sold count of 1667 and a GMV of 3.44万 with a 1.01% growth rate. Its super absorbent and non-slip features make it suitable for various uses like on the floor, in crates, or on couches. The fact that it is washable and reusable also adds to its value proposition. The relatively lower growth rate might indicate that the market for such pee pads is reaching a saturation point or facing increased competition.

Summary

Overall, the Dog & Cat Litter industry on TikTok US in the week of 2025/01/05 - 2025/01/11 shows a vibrant market with different products having their own strengths and growth trajectories. Key factors influencing market performance include product features such as convenience, odor control, and absorbency, as well as pricing strategies. For industry practitioners, it would be advisable to focus on enhancing product features that are most desired by consumers, such as improving the self-cleaning capabilities of litter boxes or the absorbency of pee pads. Additionally, pricing should be carefully considered to balance profitability and competitiveness in the market.