Introduction

The data presented here focuses on the Hair Extensions & Wigs category on TikTok U.S. within the time period of 01/05 - 01/11, 2025. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics. This data is of significant importance as it provides insights into the consumer preferences and market trends within this specific product category, which can be extremely valuable for both consumers looking for popular products and businesses aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Hair Extensions & Wigs category. The sold count varies significantly among different products. For instance, the 'Count Wig Cap or Alligator Clip' had a sold count of 823, while the 'Women's 200% Density Double Layer Lace Front Braided Wigs' had a sold count of 263. The GMV Gross Merchandise Volume also shows a wide range, from $2,266.32 for the 'JBextension 1 Pieces Beige Wig Cap' to $53,300 for the 'Bling Hair Fashion 32inch 13x4 13x6 Deep Wave HD Lace Front Wig'. The growth rates, represented by GMV QoQ Quarter on Quarter growth rate of GMV, also differ, with some products showing extremely high growth rates like the 'Count Wig Cap or Alligator Clip' with a 148.64% growth rate, while others have more moderate growth rates such as the 'ldoli Hair 8 Inch 13X1 Pixie Cut Curly HD HumanHair Wig' with a 40.97% growth rate.

Detailed Analysis

Count Wig Cap or Alligator Clip

This product had a sold count of 823 and a GMV of $16,400 with an impressive GMV QoQ growth rate of 148.64%. The high growth rate could potentially be attributed to its relatively low price point compared to some of the other more elaborate wigs, making it an accessible option for a larger number of consumers. Additionally, its simplicity and practicality might have appealed to those looking for a basic wig cap or clip solution.

Bling Hair Fashion 32inch 13x4 13x6 Deep Wave HD Lace Front Wig

With a sold count of 544 and a GMV of $53,300, this wig shows a significant presence in the market. The high density 180% and the features like transparent lace frontal might have contributed to its popularity. Consumers might be attracted to the luxurious look and feel it offers, despite its relatively higher price compared to some other products. The 72.42% GMV QoQ growth rate indicates that it has been steadily growing in popularity over the time period.

Women's 200% Density Double Layer Lace Front Braided Wigs

This product had a sold count of 263 and a GMV of $17,700 with a GMV QoQ growth rate of 46.83%. The unique features such as the double layer lace front and the fashionable curly baby hair bangs could have been the driving factors behind its sales. It might be particularly popular among those who are looking for a more stylish and trendy option for daily wear, cosplay, or special occasions.

Summary

Overall, the Hair Extensions & Wigs industry on TikTok U.S. within the analyzed week of 01/05 - 01/11, 2025, shows a vibrant and diverse market. Key factors influencing the market performance include product features such as density, lace type, and styling options, as well as price points. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their products. Offering a variety of styles and price ranges to cater to different consumer segments can help capture a larger share of the market. Additionally, keeping an eye on the emerging trends and consumer preferences, as reflected in the growth rates of different products, can enable businesses to stay ahead of the competition.