Introduction

The data presented here focuses on the Trading Cards & Accessories category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data is Gloda, which provides valuable insights into the market performance of various products within this category. This data is significant for both consumers and the market as it showcases the popularity and growth potential of different trading card products, helping consumers make informed choices and giving market players an understanding of emerging trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of trading card products with varying sales figures, growth trends, and price ranges. Some products have experienced remarkable growth in a short period, while others have shown steady but consistent progress. The GMV Gross Merchandise Volume figures also vary significantly, indicating different levels of market penetration and consumer spending on these products.

Detailed Analysis

Supplemental Break pyd - Sports Trading Card

This product had a sold count of 683 during the week. Its GMV reached 2.31万, with a staggering GMV qoq Quarter-on-Quarter growth rate of 299.02%. The high growth rate could be attributed to several factors. Perhaps it was recently featured on popular TikTok channels, increasing its visibility among collectors. Or maybe it offered a unique combination of sports stars and rare card features that appealed to a wide range of consumers.

Pokémon Trick Or Trade Pack

With a sold count of 1194, the Pokémon Trick Or Trade Pack had a GMV of 1.79万 and a GMV qoq of 238.24%. The Pokémon brand is already highly popular, and this particular pack might have had new or exclusive cards that drove its sales. The marketing and hype around Pokémon products on TikTok could have also contributed to its growth, as fans eagerly shared their unboxing experiences and card pulls.

KING OF THE HILL Twilight Masquerade Booster Packs

This product had 1143 units sold, with a GMV of 15.13万 and a GMV qoq of 225.64%. The high GMV could be due to its relatively higher price point compared to some other products. The unique theme of the Twilight Masquerade might have attracted collectors looking for something different in the trading card world. Additionally, positive reviews and showcases on TikTok could have boosted its sales.

Summary

The Trading Cards & Accessories industry on TikTok U.S. during this week showed significant activity and growth. Key factors influencing market performance include brand popularity, unique product features, and effective marketing on TikTok. For industry practitioners, it is recommended to focus on leveraging TikTok's platform to showcase new products, engage with collectors through exciting content such as unboxing videos, and collaborate with popular TikTok creators to increase brand awareness and drive sales.