Introduction

The data presented here focuses on the best-selling DIY stores on TikTok US during the week of 01/05 - 01/11, 2025. The source of this data is Gloda, which provides valuable insights into the performance of these stores in the highly competitive DIY market on TikTok. Understanding this data is crucial for both consumers looking for popular DIY products and for market players aiming to stay ahead in this dynamic industry.

Analysis and Conclusions

Data Overview

The sales figures of the best-selling DIY stores on TikTok US during this week show a diverse range. Stores like Bling had sales of 18,800 units, while others like DIY Galaxy had 8,945.54 units. The growth trends also vary significantly. For instance, Ritahome shop experienced a growth of 18.14%, whereas FelizVibes Shop had a significant decline of -61.54%. The price ranges of the products sold by these stores also differ, with prices ranging from as low as $8.49 Su.Crystals to as high as $174.10 AKEYDIY Jumping Joy.

Detailed Analysis

Bling

Bling had relatively high sales of 18,800 units but faced a decline of -16.13%. The average price of its products was $11.43. This decline could potentially be due to various factors such as increased competition from other stores offering similar DIY products or a possible shift in consumer preferences towards other styles or types of DIY items. With a market share percentage of 4.17%, it still holds a significant position in the market, but the negative growth trend is something that the store might need to address.

AKEYDIY Jumping Joy

AKEYDIY Jumping Joy witnessed a growth of 9.13% with sales reaching 17,100 units. Its products have a relatively high average price of $174.10. The growth could be attributed to its unique product offerings that might be appealing to a niche segment of DIY enthusiasts who are willing to spend more on high-quality or specialized DIY products. With a market share of 3.79%, it is steadily growing and could potentially expand its customer base further by maintaining its product quality and marketing efforts.

Ritahome shop

Ritahome shop had an impressive growth rate of 18.14% with sales of 15,500 units. The average price of its products was $22.30. This growth might be due to its ability to tap into the current consumer demand for DIY products effectively. It could be offering trendy or useful DIY items that are in high demand. With a market share of 3.45%, it is on an upward trajectory and should focus on maintaining its product variety and quality to sustain this growth.

FelizVibes Shop

FelizVibes Shop, on the other hand, had a significant decline of -61.54% with sales of 15,100 units. The average price of its products was $66.06. The sharp decline could be due to several reasons such as poor marketing strategies, inability to keep up with the changing consumer preferences, or facing tough competition from other stores. With a market share of 3.36%, it urgently needs to reevaluate its business model and product offerings to reverse this downward trend.

Summary

The DIY market on TikTok US during the week of 01/05 - 01/11, 2025, was highly dynamic. Key factors influencing the market performance of these best-selling stores include product pricing, ability to meet consumer demand, and effective marketing strategies. For industry practitioners, it is essential to closely monitor these factors. Stores experiencing growth should focus on maintaining their momentum by continuously improving their products and marketing. Those facing declines need to reevaluate their strategies, perhaps by introducing new product lines, improving their pricing, or enhancing their marketing efforts to regain their market share and boost sales.