Introduction

The data presented here focuses on the Fresh & Frozen Food category within the TikTok U.S. market for the week of 01/05 - 01/11, 2025. The source of this data is Gloda, which provides valuable insights into the performance of various stores selling these products. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and the market as a whole, as it helps identify trends and successful business strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling Fresh & Frozen Food stores on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price of products also varied widely, indicating different market positioning and target customer segments.

Detailed Analysis

REDCON1 Shop

REDCON1 Shop emerged as a top performer with sales amounting to 1.72万. It witnessed a remarkable growth rate of 78.79%. With 793 transactions, it seems to have a significant customer base. The average price per item was $21.71, and it contributed 46.29% to the overall market share. The high growth could be attributed to effective marketing strategies, quality products, or a combination of both, which attracted a large number of customers.

Goody’s

Goody’s had sales of 8481.94 and an astonishing growth rate of 2549.28%. With 661 transactions, it also demonstrated a strong presence. The average price of $12.83 might have been a factor in its popularity, appealing to a wider range of customers. This significant growth could be due to new product launches, special promotions, or improved brand visibility on TikTok.

Cloud Cake Cotton Candy

Cloud Cake Cotton Candy had sales of 1899.58 with a growth rate of 153.66%. With 82 transactions, it had a decent performance. The average price of $23.17 was relatively higher compared to some others. Its growth might be related to unique product offerings or targeted marketing campaigns that caught the attention of TikTok users.

martitasdulceria

martitasdulceria had sales of 1415.7 but faced a decline of -13.62%. With 138 transactions, it still had a reasonable customer base. The average price of $10.26 might not have been sufficient to offset the decline. Possible reasons for the decline could include increased competition, changes in consumer preferences, or ineffective marketing strategies.

Tino Shop US

Tino Shop US had sales of 1094.4 with an impressive growth rate of 1143.64%. With 54 transactions, it showed rapid expansion. The average price of $20.27 might have been part of its appeal. The significant growth could be due to innovative product features, strong social media presence, or exclusive deals offered on TikTok.

C&K Ranch

C&K Ranch had sales of 1052.48 but experienced a decline of -29.79%. With 73 transactions, it had a certain customer following. The average price of $14.42 did not prevent the decline. Reasons for the decline could include issues with product quality, poor customer service, or being outperformed by competitors in terms of marketing and product offerings.

Tribeca Curations

Tribeca Curations had sales of 781.32 with a growth rate of 40.24%. With 53 transactions, it had a moderate performance. The average price of $14.74 was in line with some competitors. Its growth could be attributed to effective use of TikTok's marketing features, such as engaging video content or influencer collaborations.

Char's Coffee Cakes

Char's Coffee Cakes had sales of 762.4 with a zero growth rate. With 20 transactions, it had a relatively smaller customer base. The average price of $38.12 was quite high, which might limit its customer reach. It could consider adjusting its pricing strategy or enhancing its marketing efforts to boost sales.

Ahoo online

Ahoo online had sales of 419.76 with a growth rate of 71.43%. With 24 transactions, it showed good progress. The average price of $17.49 might have been a contributing factor. Its growth could be due to improved product packaging, better customer reviews, or targeted advertising on TikTok.

Uncle Butch's Fudge

Uncle Butch's Fudge had sales of 375.3 with a growth rate of 137.08%. With 12 transactions, it had a smaller but growing customer base. The average price of $31.28 was relatively high. Its growth could be attributed to unique product flavors, word-of-mouth marketing, or special offers promoted on TikTok.

Summary

The Fresh & Frozen Food market on TikTok U.S. during the week of 01/05 - 01/11, 2025, was highly dynamic. Key factors influencing market performance included product quality, pricing, marketing strategies, and consumer preferences. Stores that experienced significant growth often had a combination of these factors working in their favor. For industry practitioners, it is recommended to focus on improving product quality, offering competitive pricing, leveraging TikTok's marketing tools effectively, and staying attuned to changing consumer preferences to succeed in this competitive market.