Introduction

The data presented here focuses on the best-selling stores in the Outdoor Furniture category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data is from relevant market analytics on TikTok. This data is significant as it provides valuable insights into consumer preferences and market trends within the Outdoor Furniture segment on this popular social media platform.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the Outdoor Furniture category on TikTok U.S. during the specified week show a wide range of values. For instance, Kullavik had sales of 40,700 with a significant decline of -17.13%. On the other hand, vevor store witnessed a remarkable growth of 139.45% with sales reaching 18,100. The price ranges also vary, from $31.07 at Qrgioujherg shop to $242.50 at Kullavik. This diversity in sales and price ranges indicates a complex and dynamic market landscape.

Detailed Analysis

Kullavik

Kullavik, despite having a relatively high sales figure of 40,700, experienced a decline of -17.13%. This could potentially be due to various factors. Maybe the pricing at $242.50 was considered too high by some consumers, or there could have been increased competition from other stores offering similar outdoor furniture products. With 168 units sold and a relatively low number of certain metrics like 24 in one category and 6 in another, it suggests that there might be areas for improvement in their product offering or marketing strategy.

vevor store

The vevor store had an outstanding growth rate of 139.45% with sales of 18,100. Their success could be attributed to several factors. The price of $238.08 might be more appealing to consumers compared to some competitors. Also, with 76 units sold and relatively higher numbers in other relevant metrics like 42 and 4, it indicates that they might have a more balanced product offering and effective marketing. Their growth could also be due to positive word-of-mouth or effective advertising on TikTok.

FHdentin

FHdentin had sales of 10,800 with a 0% growth rate. Their price point of $50.92 is relatively low compared to some others. With 212 units sold but low numbers in other metrics like 1 and 1, it might suggest that they are focusing on high volume sales at a lower price, but perhaps need to work on enhancing other aspects such as product variety or customer engagement to drive further growth.

Outvihome

Outvihome had sales of 8,301.89 with a growth rate of 6.72%. Their price of $74.79 seems to be in a mid-range. With 111 units sold and a mix of numbers in other metrics like 7 and 3, they are showing a steady growth. This could be due to a consistent product quality and gradually improving marketing efforts on TikTok.

MyDepot Home

MyDepot Home had sales of 6,023.66 with a significant decline of -40.47%. The relatively high price of $177.17 might have been a deterrent for some customers. With only 34 units sold and a particular distribution of other metrics like 13 and 1, it indicates that they may need to reevaluate their pricing strategy and product offering to regain market share.

Aosom LLC

Aosom LLC had an astonishing growth rate of 806.94% with sales of 5,395.64. Their price of $138.35 is also in a reasonable range. With 39 units sold and relatively high numbers in other metrics like 44 and 2, it shows that they have been doing something right in terms of product offering and marketing. Their rapid growth could be due to a combination of factors such as innovative products, effective social media campaigns, or excellent customer service.

Grandpatio

Grandpatio had sales of 2,653.12 with a significant decline of -55.79%. The relatively high price of $221.09 might have contributed to this decline. With only 12 units sold and a particular distribution of other metrics like 85 and 3, it suggests that they need to make some adjustments in their pricing and marketing strategies to turn things around.

Sweet Furniture

Sweet Furniture had sales of 2,638.14 with a decline of -9.43%. Their price of $138.85 is similar to some competitors. With 19 units sold and a particular distribution of other metrics like 8 and 2, they may need to focus on improving their product variety or marketing efforts to boost sales.

YODOLLAOfficial

YODOLLAOfficial had sales of 1,692.5 with a decline of -45.01%. The relatively high price of $188.06 could be a factor in this decline. With 9 units sold and a particular distribution of other metrics like 40 and 4, they need to consider adjusting their pricing and marketing strategies to improve their performance.

Qrgioujherg shop

Qrgioujherg shop had sales of 1,367.13 with a decline of -8.66%. Their low price of $31.07 might attract some budget-conscious customers, but with 44 units sold and a particular distribution of other metrics like 1 and 1, they may need to work on enhancing their product quality or marketing efforts to increase sales.

Summary

The Outdoor Furniture market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was highly dynamic. Key factors influencing market performance include pricing, product variety, and marketing efforts. Stores that offered competitive prices, a diverse product range, and effective marketing on TikTok tended to experience growth or at least maintain stable sales. For industry practitioners, it is recommended to closely monitor these factors. Pricing should be set based on market research to ensure competitiveness. Product variety should be continuously updated to meet consumer demands. And marketing efforts on TikTok should be intensified, leveraging the platform's features to reach a wider audience and drive sales.