Introduction

The data presented here focuses on the collectible trading cards category within the U.S. TikTok market for the week of 2025/01/05 - 2025/01/11. The source of this data is Gloda, which provides valuable insights into the performance of various stores dealing with collectible trading cards. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and the market as a whole, as it helps identify trends and areas of growth or decline.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores of collectible trading cards on TikTok U.S. during the specified week. We see significant variations in sales figures, growth trends, and price ranges. Some stores experienced remarkable growth, while others faced steep declines.

Detailed Analysis

Lost Cards Store

Lost Cards Store stands out with an impressive growth rate of 205.62% and 272 sales. This indicates a strong performance during the week of 2025/01/05 - 2025/01/11. The relatively high price point of $30.22 per item might suggest that they offer unique or highly sought-after collectible trading cards. Their success could be attributed to effective marketing strategies on TikTok, a wide selection of desirable products, or a combination of both.

Abigpieceofandy

Abigpieceofandy had 207 sales with a growth rate of 21.05%. With a lower price point of $3.00 per item, they might be targeting a different segment of the market. Their consistent growth could be due to building a loyal customer base over time, perhaps through engaging content on TikTok that showcases their collectible trading cards in an appealing way.

TCGmore

TCGmore, on the other hand, faced a significant decline with a growth rate of -83.33% and only 45 sales. Despite having a relatively high price of $45.00 per item, something seems to have gone wrong during this week. It could be due to increased competition, changes in consumer preferences, or ineffective marketing on TikTok.

Card Boyz

Card Boyz had 34.99 sales with a growth rate of -21.44% and a price of $34.99 per item. Their decline might be related to factors such as not adapting quickly enough to changing market trends or facing challenges in differentiating their products from competitors on TikTok.

Joes Shrimp Shack

Joes Shrimp Shack had a very low growth rate of -92.13% with only 30 sales. The $30.00 price point doesn't seem to have been enough to boost their sales. It's possible that their brand identity or the way they present their collectible trading cards on TikTok isn't resonating with the target audience.

Summary

In conclusion, the collectible trading cards market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was highly dynamic. Key factors influencing store performance included pricing, marketing strategies on TikTok, and the ability to adapt to changing consumer preferences. For industry practitioners, it's essential to closely monitor these factors. Stores that can offer unique products at competitive prices and engage effectively with their audience on TikTok are more likely to succeed. Those facing declines should reevaluate their strategies, perhaps by focusing on improving their product offerings, enhancing their TikTok presence, or adjusting their pricing to better meet market demands.