Introduction

The data presented here focuses on the Bath & Body Care category within the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11. The source of this data is Gloda, which provides valuable insights into the performance of various stores in this specific segment. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and the market as a whole, as it reveals trends and patterns that can impact business strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling Bath & Body Care stores on TikTok U.S. during the specified week. Sales volumes vary significantly, from as high as 53.98万 for evilgoods to as low as 5.35万 for Honey Glow. Growth rates also differ widely, with DiaDerm LAB experiencing an astonishing 203.91% growth, while Her Fantasy Box had a decline of -28.99%. Price ranges span from $5.35 for Honey Glow to $54.87 for MAELYS Cosmetics.

Detailed Analysis

evilgoods

evilgoods emerged as the top performer with 53.98万 in sales. It had a growth rate of 25.97% and an average price of $29.88. The relatively high sales could be attributed to several factors. Perhaps it has a strong brand presence on TikTok, with engaging marketing campaigns that have captured the attention of a large number of users. Its price point of $29.88 might also be considered reasonable by consumers, striking a balance between affordability and perceived quality.

CANVAS BEAUTY BRAND

CANVAS BEAUTY BRAND recorded 27.8万 in sales with a significant growth rate of 38.15%. With an average price of $25.49, it seems to have found a sweet spot in the market. Its growth could be due to effective product positioning, targeting a specific niche within the Bath & Body Care segment. Maybe it offers unique product features or has a strong social media following that translates into sales on TikTok.

Her Fantasy Box

Her Fantasy Box, on the other hand, faced a decline with -28.99% growth and 21.57万 in sales. The average price of $34.05 might not be the sole factor contributing to this decline. It could be that its marketing strategies need to be reevaluated. Maybe it failed to keep up with the changing trends on TikTok or faced increased competition from other stores in the same category.

Summary

In conclusion, the Bath & Body Care market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was highly dynamic. Key factors influencing market performance include effective marketing on TikTok, product pricing, and the ability to adapt to changing consumer demands. For industry practitioners, it is essential to closely monitor these factors. Stores should focus on building a strong brand presence on TikTok, offering competitive prices, and continuously innovating their products and marketing strategies to stay ahead in this competitive market.