Introduction

The data presented here focuses on the skincare category within the TikTok US market for the week of 01/05 - 01/11 2025. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various best-selling stores in the skincare segment. Understanding this data is crucial for both consumers who are interested in popular skincare products and for market players looking to gauge the competition and trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling skincare stores on TikTok US during the week of 01/05 - 01/11 2025. Sales figures vary significantly, with medicube leading the pack with 82.26 thousand in sales, while FrenchPharmacy had 20.39 thousand. Growth trends also differ widely, with some stores experiencing significant growth like StayShop US with a whopping 96.99% growth, while others like WNP SKINCARE had a decline of 25.51%. Price ranges also vary, from The Ordinary Store with an average price of $13.81 to VGO-beauty with an average of $44.22.

Detailed Analysis

medicube

medicube had the highest sales volume of 82.26 thousand during the week. It also showed a growth rate of 1.84% and an average price of $41.77. The relatively high sales could be attributed to its established brand presence, effective marketing strategies on TikTok, or a combination of high-quality products that meet the demands of the US skincare market consumers. The growth rate, although not as high as some others, indicates a steady performance.

WNP SKINCARE

WNP SKINCARE, on the other hand, faced a decline of 25.51% with sales of 46.49 thousand. The average price was $48.69. The decline could be due to various factors such as increased competition from other skincare stores, changes in consumer preferences that might not align with their product offerings, or ineffective marketing campaigns during this particular week.

StayShop US

StayShop US witnessed an astonishing 96.99% growth with sales of 18.38 thousand. With an average price of $17.09, this significant growth could be the result of a successful product launch, a viral marketing campaign on TikTok that caught the attention of a large number of consumers, or perhaps offering unique skincare products that filled a gap in the market.

Summary

In conclusion, the skincare market on TikTok US during the week of 01/05 - 01/11 2025 was highly dynamic. Key factors influencing the market performance of these best-selling stores included brand reputation, marketing strategies on TikTok, product quality, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these factors. Stores with positive growth like StayShop US can serve as examples of effective marketing and product positioning. Meanwhile, those facing declines like WNP SKINCARE need to reevaluate their strategies to regain market share. Overall, staying attuned to the trends and demands of the US skincare market on TikTok is crucial for success in this competitive landscape.