Introduction

The data presented here pertains to the week of 2025/01/05 - 2025/01/11 and focuses on the best-selling large home appliance stores on TikTok U.S. This data is crucial as it provides insights into consumer preferences and market dynamics within the large home appliances category on this popular social media platform.

Analysis and Conclusions

Data Overview

The sales figures for the various stores show a diverse range. FanttikSolo had sales of 1.88万 with a growth rate of 11.51%. EUHOMY had 1.57万 in sales with an 11.75% growth rate. On the other hand, Costway had 9541.05 in sales but a decline of -17.19%. The price ranges also vary significantly, from $8.20 for MDhand to $299.99 for ZuperboxGod.

Detailed Analysis

FanttikSolo

FanttikSolo had a relatively high sales volume of 1.88万 and a decent growth rate of 11.51%. With 117 units sold, it seems to have a good market presence. The average price of its products is $160.75 with a 14.75% price-related metric. This could indicate that their pricing strategy, combined with product features and marketing on TikTok, is appealing to consumers.

EUHOMY

EUHOMY also performed well with 1.57万 in sales and an 11.75% growth rate. Selling 85 units, it has a different market penetration compared to FanttikSolo. Its average price of $184.16 and 12.28% related metric might suggest that it targets a slightly different segment of consumers who are willing to pay a bit more for its products.

Costway

Costway had a decline in sales with 9541.05 and a -17.19% growth rate. Despite selling 51 units, the downward trend could be due to various factors such as increased competition, changes in consumer preferences, or even its own marketing and pricing strategies. Its average price of $187.08 and 7.48% related metric might not be as competitive as some of the other stores in the market.

wioboy

wioboy had an astonishing growth rate of 1421.31% with 8288.58 in sales. Selling 198 units, it clearly had a breakout week. Its low average price of $41.86 with a 6.5% related metric could be a major factor in its success. It might be targeting budget-conscious consumers with affordable yet quality large home appliances.

Summary

In conclusion, the large home appliance market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was quite dynamic. Key factors influencing market performance include pricing, product features, and marketing strategies on the platform. Stores like FanttikSolo and EUHOMY had consistent good performance, while wioboy had an explosive growth. Costway, on the other hand, faced challenges with declining sales. For industry practitioners, it is crucial to closely monitor these trends, adjust pricing and marketing strategies accordingly, and focus on product features that appeal to the target consumers on TikTok.