Introduction

The data presented here pertains to the TikTok US health market for the week of 01/05 - 01/11 2025. The source of this data is not clearly specified other than being related to the TikTok platform's analytics. This data on best-selling stores in the health category is of significant importance as it provides insights into consumer preferences, market trends, and the performance of various stores within the highly competitive e-commerce space on TikTok.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the health category on TikTok US during the week of 01/05 - 01/11 2025. The GMV Gross Merchandise Volume values vary significantly, with MaryRuth's having a GMV of 164.46万, while Triquetra has a GMV of 53.23万. The growth trends also differ, with some stores experiencing growth like O Positiv with a 41.07% GMV qoq Quarter over Quarter, assuming it's a misnomer here and might refer to week over week increase, while others like Reus Research have a significant decline of 21.97%. The average price of products sold across these stores also varies, from $22.36 at Goli Nutrition to $73.92 at MaryRuth's.

Detailed Analysis

MaryRuth's

MaryRuth's had a GMV of 164.46万 during the week, but it experienced a 13.97% decline in GMV qoq. With 2.22万 units sold and an average price of $73.92, it seems that despite the relatively high price point, it has a significant customer base. However, the decline could be due to various factors such as increased competition, changes in consumer preferences, or perhaps marketing strategies that didn't resonate as well during this week.

Zoyava

Zoyava had a GMV of 135.94万 and a 17.07% decline in GMV qoq. It sold 2.69万 units with an average price of $50.46. The decline might be attributed to similar reasons as MaryRuth's, including competition and changing consumer demands. The lower average price compared to MaryRuth's might suggest it targets a different segment of the market, but still faced challenges in maintaining or growing its sales during this week.

Goli Nutrition

Goli Nutrition had a GMV of 115.33万 with a 1.99% growth in GMV qoq. It sold 5.16万 units at an average price of $22.36. The growth could be due to its relatively affordable pricing, which might attract a larger customer base. Additionally, effective marketing strategies or product features that appealed to consumers during this week could have contributed to its positive performance.

Micro Ingredients

Micro Ingredients had a GMV of 94.22万 and a 2.39% decline in GMV qoq. It sold 3.08万 units with an average price of $30.61. The decline might be a result of factors like competition from other stores with similar products or a lack of distinct marketing campaigns to set it apart during this week.

Reus Research

Reus Research had a GMV of 90.57万 with a 21.97% decline in GMV qoq. It sold only 2.26万 units with an average price of $39.99. The significant decline could be due to a variety of reasons, including a possible lack of brand awareness compared to other stores, or ineffective marketing efforts that failed to reach and engage the target audience during this week.

BetterAlt

BetterAlt had a GMV of 68.14万 with a 19.89% growth in GMV qoq. It sold 1.94万 units with an average price of $35.16. The growth could be attributed to successful marketing initiatives, product innovation, or a better understanding of consumer needs that led to increased sales during this week.

O Positiv

O Positiv had a GMV of 64.78万 with a 41.07% growth in GMV qoq. It sold 2.81万 units with an average price of $23.08. The substantial growth might be due to a combination of factors such as aggressive marketing, offering products that are in high demand, and having a competitive price point that attracts a large number of customers.

Clean Nutra

Clean Nutra had a GMV of 59.49万 with a 11.17% growth in GMV qoq. It sold 1.33万 units with an average price of $44.83. The growth could be the result of effective marketing, product quality that appealed to consumers, or a combination of both, which helped it increase its sales during this week.

Triquetra

Triquetra had a GMV of 53.23万 with a 24.95% decline in GMV qoq. It sold 9419 units with an average price of $56.52. The decline could be due to its relatively high price point, which might limit its customer base, along with possible competition from other stores offering similar products at more competitive prices.

Snap Supplements

Snap Supplements had a GMV of 50.66万 with a 11.45% growth in GMV qoq. It sold 1.13万 units with an average price of $44.94. The growth could be attributed to factors such as improved marketing strategies, product features that attracted customers, or a combination of both that led to an increase in sales during this week.

Summary

The health market on TikTok US during the week of 01/05 - 01/11 2025 is highly competitive and dynamic. Key factors influencing the market performance of these best-selling stores include pricing, marketing strategies, and consumer demand. Stores with more affordable pricing like Goli Nutrition and O Positiv seemed to have an advantage in terms of attracting a larger customer base and achieving growth. However, effective marketing is also crucial, as seen with stores like BetterAlt and Snap Supplements that experienced growth through successful marketing initiatives. For industry practitioners, it is recommended to closely monitor consumer preferences, continuously innovate products and marketing strategies, and maintain a competitive price point to succeed in this highly competitive TikTok US health market.