Introduction

The data presented here focuses on the Food & Beverages category within the TikTok U.S. market during the week of 2025/01/05 - 2025/01/11. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this sector. Understanding this data is crucial for both consumers, who can make informed choices, and the market players, who can strategize based on the trends.

Analysis and Conclusions

Data Overview

The sales figures in the Food & Beverages category on TikTok U.S. during this week vary significantly. The GMV Gross Merchandise Volume ranges from $114,000 Micro Ingredients to $275,900 Chocbox. Some stores experienced growth, like Nathan and Sons with a remarkable 420.55% growth in GMV qoq Quarter over Quarter, while others faced declines, such as Liquid I.V. with a -25.58% change in GMV qoq. The average price of products also varies widely, from $9.47 Goso Gummies to $42.22 Chocbox.

Detailed Analysis

Chocbox

Chocbox had a GMV of $275,900 and a 6.14% growth in GMV qoq. With 6,534 units sold and an average price of $42.22, it seems to have a relatively high-end product offering. The fact that it sold 5 out of 10 products and had 72 video bloggers associated with it might indicate a strong brand presence and effective marketing on TikTok.

Prime Bites Protein Treats

Prime Bites Protein Treats had a GMV of $229,500 with an astonishing 172.01% growth in GMV qoq. They sold 7,177 units, had 24 products in total with 19 sold, and an average price of $31.98. This significant growth could be due to increasing consumer demand for protein-based snacks, especially those promoted effectively on TikTok through its 274 video bloggers.

The Dodo Chocolates

The Dodo Chocolates had a GMV of $173,400 and a 26.9% growth in GMV qoq. Selling 4,658 units at an average price of $37.23, it might be appealing to a specific segment of chocolate lovers. The 185 video bloggers associated with it could be helping in spreading the word about their products.

EZ Bombs

EZ Bombs had a GMV of $168,100 but faced a -14.86% decline in GMV qoq. Despite this, they sold 7,635 units, which is a relatively high number. With an average price of $22.01, their products might be more budget-friendly, and perhaps the decline could be due to increased competition or changes in marketing strategies.

BUILT.BAR

BUILT.BAR had a GMV of $166,000 and a 33.85% growth in GMV qoq. Selling 5,581 units with an average price of $29.74, it could be capitalizing on the growing trend of healthy snack bars. The 121 video bloggers associated with it might be contributing to its visibility on TikTok.

Magic Spoon

Magic Spoon had a GMV of $164,900 and a 27.84% growth in GMV qoq. With 4,846 units sold at an average price of $34.03, it might be targeting a niche market of consumers looking for a particular type of cereal or breakfast product. The 93 video bloggers could be playing a role in promoting it.

Nathan and Sons

Nathan and Sons had a GMV of $158,100 with an incredible 420.55% growth in GMV qoq. Selling 5,069 units, having only 1 product with 1 sold, and an average price of $31.19, it's possible that they had a very successful marketing campaign or launched a new and highly appealing product during this week.

Goso Gummies

Goso Gummies had a GMV of $120,100 and a 54.56% growth in GMV qoq. Selling 12,700 units at an average price of $9.47, they seem to offer a more affordable option in the Food & Beverages category. The 48 video bloggers associated with it could be helping in reaching a wider audience.

Liquid I.V.

Liquid I.V. had a GMV of $119,400 but a -25.58% decline in GMV qoq. Selling 4,601 units at an average price of $25.96, it might be facing challenges such as increased competition or changes in consumer preferences. The 140 video bloggers associated with it might need to adjust their marketing approach to reverse the decline.

Micro Ingredients

Micro Ingredients had a GMV of $114,000 and a -3.07% decline in GMV qoq. Selling 4,006 units with an average price of $28.45, it could be dealing with issues like market saturation or ineffective marketing. The 92 video bloggers associated with it might need to find new ways to promote their products.

Summary

The Food & Beverages market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was diverse in terms of sales performance and growth trends. Key factors influencing market performance include product pricing, consumer demand for specific types of products such as protein snacks or chocolates, and the effectiveness of marketing through video bloggers on TikTok. For industry practitioners, it's recommended to closely monitor consumer preferences, continuously innovate products to meet changing demands, and optimize marketing strategies on TikTok to stay competitive.