Introduction

The data presented here focuses on the Home Improvement category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores in this niche. Understanding these trends is crucial for both consumers looking for quality home improvement products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the Home Improvement category on TikTok US for the specified week show a diverse range. The GMV Gross Merchandise Volume varies significantly from store to store. For instance, Govee.US had a GMV of 163,900 with a -10.1% quarter-on-quarter qoq change, while DTONG had a GMV of 47,600 with an astonishing 123.8% qoq growth. The sold count also differs, with YOUMI Electric having 5,939 sold items compared to EcoFlow Technology Inc. with only 211 sold items. The average price per item ranges from $11.88 at YOUMI Electric to $231.36 at EcoFlow Technology Inc.

Detailed Analysis

Govee.US

Govee.US had a relatively high GMV of 163,900, but experienced a -10.1% qoq decline. With 2,668 sold items and an average price of $61.42, it seems that despite its popularity, it might be facing some challenges in maintaining or increasing its sales growth. This could potentially be due to increased competition, changes in consumer preferences, or pricing strategies that need adjustment.

DTONG

DTONG stands out with its remarkable 123.8% qoq growth in GMV, reaching 47,600. With 3,179 sold items and an average price of $14.97, it appears to be on an upward trajectory. This could be attributed to effective marketing on TikTok, offering unique products that are in high demand, or perhaps having more competitive pricing compared to its counterparts.

YOUMI Electric

YOUMI Electric had a GMV of 70,500, but a significant -45.74% qoq decline. Despite having a high sold count of 5,939, its average price of $11.88 might be a factor contributing to its lower overall revenue. It could be that the company needs to reevaluate its pricing structure or focus on promoting higher-value products to boost its GMV.

Summary

In the Home Improvement market on TikTok US during the week of 2025/01/05 - 2025/01/11, we witnessed a mix of growth and decline among the best-selling stores. Key factors influencing market performance include pricing, product uniqueness, and effective marketing on the platform. For industry practitioners, it is recommended to closely monitor consumer preferences, regularly assess pricing strategies, and leverage TikTok's marketing capabilities to drive sales and growth. By understanding these trends and making informed decisions, stores can better position themselves in this competitive market.