Introduction

The data presented here focuses on the Toys & Hobbies category within the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this popular category. Understanding this data is crucial for both consumers who are interested in the latest and most popular toys and hobbies products, as well as for market players looking to gauge the competition and identify trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Toys & Hobbies category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The GMV Gross Merchandise Volume varies significantly from store to store, with some stores experiencing substantial growth while others may be facing declines. For example, Joyfy-US had a GMV of $324,100 with a remarkable 124.28% growth quarter-on-quarter qoq, while Fanttik Collection had a GMV of $40,900 with a -24.64% qoq growth.

The average price of products also differs widely. Stores like MINISO-US had an average price of $80.14 per product, while Schylling - NeeDoh, Lava, LPS had an average price of only $6.81. The sold count ratio also varies, indicating different levels of popularity and market penetration among the stores.

Detailed Analysis

Joyfy-US

Joyfy-US emerged as a top performer with a GMV of $324,100 and a 124.28% qoq growth. This significant growth could be attributed to several factors. Perhaps they had a successful marketing campaign on TikTok during that week, effectively reaching a large number of potential customers. Their sold count of 13,600 products also indicates a high level of consumer interest. With an average price of $23.84, their products seem to strike a good balance between affordability and quality, appealing to a wide range of consumers in the Toys & Hobbies market.

POPMART US SHOP

POPMART US SHOP had a GMV of $191,000 with a 48.83% qoq growth. They sold 6,686 products, which is a decent number. Their average price of $28.57 might position their products in a mid-range price segment. The relatively high growth could be due to their established brand reputation in the toys and hobbies space, combined with effective use of TikTok to showcase their unique and trendy products, attracting both existing and new customers.

Schylling - NeeDoh, Lava, LPS

Schylling - NeeDoh, Lava, LPS had a GMV of $52,100 with an astonishing 501.17% qoq growth. Despite having a relatively low average price of $6.81, they managed to achieve a high sold count of 7,645. This could imply that they offer budget-friendly products that are highly appealing to a mass market of consumers on TikTok. Their marketing strategy might focus on highlighting the affordability and fun factor of their products, which has clearly paid off during this week.

Summary

Overall, the Toys & Hobbies market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was characterized by a mix of strong performers and those facing challenges. Key factors influencing market performance include effective marketing on TikTok, brand reputation, product pricing, and the ability to offer products that appeal to the diverse tastes of consumers in this category.

For industry practitioners, it is recommended to closely monitor the trends and performance of competitors on TikTok. Investing in creative and engaging marketing campaigns can help increase brand visibility and drive sales. Additionally, finding the right balance between product quality and pricing is crucial to attract and retain customers in this highly competitive market.