Introduction

The data presented here focuses on the Pet Supplies category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various pet supply stores on the platform. Understanding this data is crucial for both consumers looking for quality pet products and market players aiming to gauge the market trends and competition.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling pet supply stores on TikTok U.S. during the specified week. The Gross Merchandise Volume GMV varies significantly, with Geoorood pet shop leading with a GMV of $208,700, while Aveka-US had a relatively lower GMV of $48,400. The Quarter-on-Quarter QoQ growth rates also differ widely. For instance, Aveka-US had an astonishing growth rate of 172675.71%, while Jugbow US experienced a decline of 29.7%. The average price of products sold across these stores also spans a wide range, from $18.70 at SleekEZ USA to $863.57 at Aveka-US.

Detailed Analysis

Geoorood pet shop

Geoorood pet shop had a GMV of $208,700 in the week of 2025/01/05 - 2025/01/11. However, it faced a QoQ decline of 17.76%. With 3781 units sold and an average price of $55.18, it seems to have a decent market share. The relatively high number of sold units compared to some other stores might indicate a popular product line, but the decline in GMV could be due to factors such as increased competition or changes in consumer preferences.

Meowant

Meowant had a GMV of $197,000 with a positive QoQ growth rate of 12.47%. It sold 1061 units with an average price of $185.67. The growth could be attributed to effective marketing strategies, new product launches, or an increased demand for its specific pet products. The higher average price might suggest that it offers premium pet products that are attracting customers willing to spend more.

NPS Pets USA

NPS Pets USA had a GMV of $117,000 and a QoQ decline of 17.38%. With 3658 units sold at an average price of $31.98, the decline might be due to factors like pricing competition or a shift in consumer focus towards other brands. It's important to further analyze its product mix and marketing efforts to understand the root cause of the decline.

Jugbow US

Jugbow US had a GMV of $77,100 with a significant QoQ decline of 29.7%. It sold 1537 units with an average price of $50.14. The large decline could be due to various reasons such as poor product quality perception, ineffective marketing, or new competitors entering the market and taking away its market share.

Lesure Pet

Lesure Pet had a GMV of $74,300 and a QoQ decline of 15.63%. With 1756 units sold at an average price of $42.31, the decline might be related to factors like not adapting quickly enough to changing consumer demands or facing stronger competition from other pet supply stores.

SleekEZ USA

SleekEZ USA had a GMV of $70,000 with a QoQ decline of 25.13%. It sold 3744 units with an average price of $18.70. The high number of units sold despite the decline in GMV could imply that it offers budget-friendly pet products, but it might be facing challenges in maintaining profitability due to the low average price.

Odorcide

Odorcide had a GMV of $69,800 with a positive QoQ growth of 6.2%. It sold 3076 units with an average price of $22.68. The growth could be due to factors like improved product features, better marketing campaigns, or an increased focus on customer satisfaction that led to more repeat purchases.

Dr. Paws Choice

Dr. Paws Choice had a GMV of $64,800 with a slight QoQ decline of 1.52%. It sold 1812 units with an average price of $35.79. The relatively stable performance might indicate a consistent customer base, but the decline still calls for a closer look at its product offerings and marketing strategies to identify areas for improvement.

LMVVC

LMVVC had a GMV of $59,400 with a positive QoQ growth of 7.11%. It sold 1227 units with an average price of $48.39. The growth could be attributed to factors like innovative product designs, effective social media marketing on TikTok, or an expansion of its product range that appealed to a wider customer base.

Aveka-US

Aveka-US had a GMV of $48,400 with an extraordinary QoQ growth rate of 172675.71%. However, it only sold 56 units with an average price of $863.57. The high growth rate might be due to a recent successful marketing campaign, a new and unique product launch, or targeting a niche market segment that suddenly had a high demand. But the low number of units sold indicates that it might have a very specific customer base or a high-priced product that has limited mass appeal.

Summary

The pet supplies market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was highly dynamic. Key factors influencing the market performance of these best-selling stores included pricing, product quality, marketing strategies, and the ability to adapt to changing consumer demands. For industry practitioners, it's essential to continuously monitor these factors. Stores with positive growth rates like Meowant, Odorcide, and LMVVC can serve as examples of effective marketing and product innovation. On the other hand, stores facing declines like Geoorood pet shop, Jugbow US, and Lesure Pet need to reevaluate their strategies, perhaps by focusing on improving product quality, adjusting pricing, or enhancing their marketing efforts on TikTok to regain market share and drive growth.