Introduction

The data presented here focuses on the Beauty & Personal Care category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this highly competitive sector. Understanding these trends is crucial for both consumers looking for popular products and industry practitioners aiming to stay ahead in the market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Beauty & Personal Care category on TikTok US. Some stores experienced significant growth, while others faced declines during the week of 01/05 - 01/11, 2025. The average price of products also varied considerably across different stores.

Detailed Analysis

wavytalk

Wavytalk had a GMV Gross Merchandise Volume of 120.08万 with a -8.33% quarter-on-quarter QoQ growth rate. It sold 3.09万 units of products. The store had 48 products in total, with 26 of them being sold. There were 557 video bloggers associated with it, and the average price of its products was $38.86. The decline in QoQ growth could be due to various factors such as increased competition or changes in consumer preferences.

medicube

Medicube, on the other hand, had a GMV of 89.05万 with a 2.16% QoQ growth rate. It sold 2.06万 units. With 90 products in total and 58 being sold, along with 937 video bloggers. The average price was $43.17. Its growth might be attributed to effective marketing strategies, product quality, or meeting specific consumer demands better than its competitors.

Tarte Cosmetics

Tarte Cosmetics had a GMV of 67.89万 and a -15.39% QoQ growth rate. It sold 2.09万 units, had 158 products in total with 86 being sold, and 589 video bloggers. The average price was $32.53. The significant decline could be due to factors like new product launches by competitors or changes in marketing effectiveness.

evilgoods

Evilgoods had a GMV of 53.98万 with an impressive 25.97% QoQ growth rate. It sold 1.81万 units, had only 2 products in total with 1 being sold, and 197 video bloggers. The average price was $29.88. Its growth might be due to a unique product offering or a successful marketing campaign that caught the attention of consumers.

SACHEU Beauty

SACHEU Beauty had a GMV of 53.27万 with a -22.78% QoQ growth rate. It sold 4.01万 units, had 22 products in total with 7 being sold, and 273 video bloggers. The average price was $13.27. The decline could be related to factors such as pricing strategies not aligning with consumer expectations or increased competition in the lower-priced product segment.

TYMO-BEAUTY

TYMO-BEAUTY had a GMV of 51.68万 with a -35.33% QoQ growth rate. It sold 1.11万 units, had 72 products in total with 26 being sold, and 224 video bloggers. The average price was $46.46. The significant decline might be due to factors like changes in consumer preferences towards different types of beauty products or ineffective marketing efforts.

Mighty Life

Mighty Life had a GMV of 46.56万 with an astonishing 88.97% QoQ growth rate. It sold 2.44万 units, had 11 products in total with 9 being sold, and 222 video bloggers. The average price was $19.10. Its growth could be attributed to a combination of factors such as innovative product features, effective social media marketing, and meeting emerging consumer needs.

WNP SKINCARE

WNP SKINCARE had a GMV of 46.49万 with a -25.51% QoQ growth rate. It sold 9547 units, had 27 products in total with 15 being sold, and 663 video bloggers. The average price was $48.69. The decline might be due to factors like limited product variety or not effectively targeting the right consumer segments.

KimChi Chic Beauty

KimChi Chic Beauty had a GMV of 44.65万 with a -23.43% QoQ growth rate. It sold 2.63万 units, had 126 products in total with 82 being sold, and 362 video bloggers. The average price was $16.96. The decline could be related to factors such as intense competition in the mid-priced product segment or changes in consumer preferences for specific product features.

Anua Store US

Anua Store US had a GMV of 42.58万 with a -22.23% QoQ growth rate. It sold 9090 units, had 51 products in total with 42 being sold, and 395 video bloggers. The average price was $46.84. The decline might be due to factors like not adapting quickly enough to changing market trends or facing stronger competition from other stores.

Summary

The Beauty & Personal Care market on TikTok US during the week of 01/05 - 01/11, 2025, was highly dynamic. Key factors influencing the market performance of these best-selling stores included pricing strategies, product quality, marketing effectiveness, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these factors. Stores that experienced growth, like medicube and Mighty Life, seemed to have a good combination of these elements. On the other hand, stores with declines, such as wavytalk and Tarte Cosmetics, might need to reevaluate their strategies. Overall, staying attuned to the market trends and consumer demands is crucial for success in this competitive sector.