Introduction

The data presented here is sourced from TikTok's analytics for the US shoes market, covering the week of 01/05 - 01/11 2025. This data on best-selling stores is of great significance as it provides insights into consumer preferences and market dynamics within the highly competitive shoes segment on TikTok in the US.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling shoe stores on TikTok US during the specified week. Sales volumes vary significantly, from a high of $312,000 Crocs to a relatively lower figure like $46,000 Wise Sneakers. Growth rates also differ widely, with some stores experiencing significant declines such as HeyDude with a -55.62% quarter-on-quarter qoq growth rate, while others like Wise Sneakers showed an impressive 84.12% qoq growth. The average price of shoes sold across these stores also spans a wide range, from $17.76 FootHunter to $117.46 Wise Sneakers.

Detailed Analysis

Crocs

Crocs, a well-known brand, had a GMV Gross Merchandise Volume of $312,000 during the week. However, it faced a -24.36% qoq decline. Despite this decline, it still managed to sell 6,164 units. With 300 products in its inventory and 109 sold product count, it indicates that Crocs has a relatively wide product range. The average price of $50.62 might be a factor contributing to its sales volume and the observed decline. Consumers might be more price-sensitive in the current market scenario, and a higher average price could potentially lead to a decrease in demand.

EVELLYHOOTD US

EVELLYHOOTD US had a GMV of $282,800 with a 3.6% qoq growth. It sold 8,858 units, which is a significant number. With only 10 products in its inventory and 7 sold product count, it suggests that they might be focusing on a few key products that are driving their sales. The average price of $31.92 could be an attractive factor for consumers, leading to increased sales and positive growth.

DREAM PAIRS

DREAM PAIRS achieved a GMV of $157,400 with a 5.39% qoq growth. They sold 3,287 units and had a large number of products 1019 in their inventory with 263 sold product count. The average price of $47.90 seems to be in a mid-range. Their growth could be attributed to a combination of factors such as product variety, effective marketing on TikTok, and meeting the price expectations of a segment of the consumer base.

Devio Fashion

Devio Fashion had a GMV of $110,700 with a remarkable 31.91% qoq growth. They sold 3,001 units. With only 14 products in their inventory and 2 sold product count, it implies that they might have a few high-performing products that are driving their growth. The average price of $36.90 could also be a contributing factor, as it might be hitting the sweet spot in terms of price for their target customers.

HeyDude

HeyDude had a GMV of $102,900 but faced a significant -55.62% qoq decline. They sold 1,321 units. With 243 products in their inventory and 43 sold product count, it shows that they have a diverse product range. The relatively high average price of $77.89 could be a major reason for their decline. Consumers might be opting for more affordable alternatives in the current market.

NBQR

NBQR had a GMV of $85,100 with a -15.25% qoq decline. They sold 3,549 units. With 57 products in their inventory and 21 sold product count, it indicates a certain level of product variety. The average price of $23.97 is on the lower side, but still, they faced a decline. This could be due to factors such as intense competition from other lower-priced brands or ineffective marketing strategies on TikTok.

RUIBAO Shoes

RUIBAO Shoes had a GMV of $72,000 with a -10.25% qoq decline. They sold 3,466 units. With 18 products in their inventory and 12 sold product count, it suggests that they have a relatively focused product range. The average price of $20.77 is also on the lower side. The decline could be attributed to factors like market saturation in the lower-priced shoe segment or lack of distinctiveness in their product offerings.

FootHunter

FootHunter had a GMV of $61,700 with a -7.02% qoq decline. They sold 3,473 units. With only 3 products in their inventory and 3 sold product count, it implies that they are highly focused on a very few products. The average price of $17.76 is the lowest among the analyzed stores. The decline could be due to factors such as limited product variety or inability to stand out in a highly competitive market despite the low price.

Fashion square11

Fashion square11 had a GMV of $46,800 with a -16.46% qoq decline. They sold 1,928 units. With 3 products in their inventory and 3 sold product count, it shows that they have a narrow product range. The average price of $24.25 is in a mid-range. The decline could be due to factors like lack of brand recognition or ineffective marketing on TikTok.

Wise Sneakers

Wise Sneakers had a GMV of $46,000 with an impressive 84.12% qoq growth. They sold 392 units. With 249 products in their inventory and 58 sold product count, it indicates a diverse product range. The relatively high average price of $117.46 did not seem to deter consumers, suggesting that they might be targeting a niche market segment that values quality and is willing to pay a premium price for their products.

Summary

The shoes market on TikTok US during the week of 01/05 - 01/11 2025 is highly dynamic. Key factors influencing market performance include price, product variety, and marketing effectiveness on TikTok. Brands with a lower average price like EVELLYHOOTD US and FootHunter seem to have an edge in terms of volume sales, but those targeting niche markets with higher-priced products like Wise Sneakers can also achieve significant growth. For industry practitioners, it is crucial to understand their target market's price sensitivity, continuously innovate their product offerings to maintain variety, and develop effective marketing strategies on TikTok to drive sales and growth.