Introduction

The data presented here focuses on the Home Supplies category within the TikTok US market for the week spanning from 01/05 to 01/11, 2025. The source of this data provides valuable insights into the performance of various stores, which is of great significance to both consumers and the market as a whole. Consumers can use this information to make informed purchasing decisions, while market players can analyze trends to strategize and optimize their business operations.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Home Supplies category on TikTok US during the week of 01/05 - 01/11, 2025. In terms of Gross Merchandise Volume GMV, the values vary significantly. For instance, Mavwicks Fragrances LLC had a GMV of $323,100, while SONGMICS HOME had a GMV of $87,600. The Quarter-on-Quarter QoQ growth rates also show a mixed picture, with some stores experiencing declines like Muddy Mat with a -41.14% QoQ change, while others like USEACTIVE had a positive growth of 11.79%. The average price of products sold across these stores also differed, ranging from $9.81 at Mavwicks Fragrances LLC to $71.00 at SONGMICS HOME.

Detailed Analysis

Mavwicks Fragrances LLC

With a GMV of $323,100 and a sold count of 32,900, Mavwicks Fragrances LLC was one of the top performers in the week. However, it did experience a -7.33% QoQ decline. The relatively high sold count could indicate a popular product line, perhaps their home fragrance products are in demand. The average price of $9.81 might suggest that they offer affordable options in the Home Supplies category, which could be attracting a large number of customers despite the slight decline in growth.

USEACTIVE

USEACTIVE had a GMV of $129,300 and a sold count of 6,838. What stands out is its 11.79% QoQ growth, which is a positive sign in this competitive market. Their average price of $18.91 might position them in a mid-range pricing segment. The growth could be attributed to effective marketing strategies on TikTok, perhaps through engaging video content by their affiliated video bloggers with 303 video blogger count, which led to increased visibility and subsequent sales.

SONGMICS HOME

SONGMICS HOME had a GMV of $87,600 and a sold count of 1,234. The significant -58.9% QoQ decline is a cause for concern. With an average price of $71.00, their products might be on the higher end of the price spectrum in the Home Supplies category. This could potentially limit their customer base, especially if consumers are more price-sensitive during this period. The large number of product count 290 might also indicate a wide range of offerings, but it seems that they need to reevaluate their marketing and pricing strategies to reverse the downward trend.

Summary

The Home Supplies market on TikTok US during the week of 01/05 - 01/11, 2025, showed a complex landscape of performance among the best-selling stores. Key factors influencing market performance include pricing, the effectiveness of marketing strategies on TikTok, and the ability to meet consumer demand. For industry practitioners, it is crucial to closely monitor these factors. Stores experiencing declines might need to consider adjusting their pricing, improving their marketing campaigns, or refining their product offerings. On the other hand, those with positive growth should continue to build on their successful strategies to maintain their market position.