Introduction

The data presented here focuses on the Tools & Hardware category on TikTok US for the week of 2025/01/05 - 2025/01/11. The source of this data is not clearly specified other than being related to the TikTok US market analytics for this particular category. Understanding this data is crucial as it provides valuable insights into the consumer preferences, market trends, and the performance of different stores within the Tools & Hardware sector on TikTok US.

Analysis and Conclusions

Data Overview

During the week of 2025/01/05 - 2025/01/11, various Tools & Hardware stores on TikTok US exhibited diverse sales figures, growth trends, and price ranges. The GMV Gross Merchandise Volume of the stores ranged from $5.23 thousand CGC TOOL to $36.41 thousand vevor store. The growth rates also varied significantly, with some stores experiencing substantial growth like toolant with a 117.96% growth in GMV qoq Quarter over Quarter, while others had more modest or even negative growth such as Fanttik with a -1.26% GMV qoq growth. The average price of the products sold in these stores also differed, from as low as $15.70 Bell and Howell to as high as $108.27 SEESII Tools.

Detailed Analysis

vevor store

The vevor store had the highest GMV of $36.41 thousand during the week, with a 15.23% growth in GMV qoq. It sold 4788 units of products across 795 product count, with 230 sold product count. The store had 129 video blogger count, and the average price of its products was $76.05. The relatively high GMV and growth rate could be due to its wide range of products, effective marketing strategies on TikTok, or a combination of both. The significant number of video bloggers associated with the store might also have contributed to its visibility and sales.

Fanttik

Fanttik, on the other hand, had a GMV of $16.08 thousand with a -1.26% GMV qoq growth. It sold 3458 units with only 19 product count and 14 sold product count. The store had 197 video blogger count, and the average price was $46.51. The negative growth could be attributed to various factors such as intense competition, less appealing product range, or ineffective marketing compared to other stores. The relatively high number of video bloggers might not have been able to offset these potential drawbacks.

DEKOTOOLS STORE

DEKOTOOLS STORE had a GMV of $11.6 thousand and a 17.69% growth in GMV qoq. It sold 1881 units with 23 product count and 9 sold product count. With 59 video blogger count and an average price of $61.69, its growth could be due to targeted marketing towards a specific niche within the Tools & Hardware category, or perhaps the introduction of new and popular products during the week.

Summary

Overall, the Tools & Hardware market on TikTok US during the week of 2025/01/05 - 2025/01/11 was quite dynamic. Key factors influencing the market performance of these stores included product range, marketing strategies, and the ability to attract video bloggers for promotion. Stores with a diverse and appealing product range, along with effective marketing on TikTok, tended to have higher GMV and growth rates. For industry practitioners, it is recommended to focus on these aspects. Continuously update and diversify the product offerings, develop engaging marketing campaigns on TikTok, and collaborate with video bloggers to increase visibility and drive sales. Additionally, closely monitoring the competition and adapting strategies accordingly is crucial for success in this competitive market.