Introduction

The data presented here focuses on the Sports & Outdoor category on TikTok US for the week of 01/05 - 01/11, 2025. The source of this data provides valuable insights into the performance of various stores within this category. Understanding these trends is crucial for both consumers looking for popular products and the market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse landscape in terms of sales, growth trends, and price ranges among the best-selling stores in the Sports & Outdoor category on TikTok US. Some stores experienced significant growth, while others faced declines during this week.

Detailed Analysis

Halara US

Halara US emerged as a top performer with a GMV Gross Merchandise Volume of $259,5600, showing a remarkable 6.73% growth quarter-on-quarter qoq. It had a sold count of 77,200, with an average price of $33.62. The high sales could be attributed to its wide product range of 499 items, out of which 164 were sold products. Its popularity might also be due to effective marketing on TikTok, reaching a significant number of video bloggers, which in turn drove consumer demand.

Merach fitness

Merach fitness had a GMV of $85,6000, with a -2.94% qoq growth. It sold 16,300 items with an average price of $52.41. The decline in growth could potentially be due to increased competition or changes in consumer preferences. Despite this, it still maintained a significant market share with 33 product offerings and 29 sold products.

Fitnessathome

Fitnessathome recorded a GMV of $80,9900 and a -3.72% qoq growth. With 20,100 items sold and an average price of $40.37, it seems that the store might need to reevaluate its marketing strategies or product offerings to boost growth. It had 75 product offerings, out of which 28 were sold products.

Merach US

Merach US showed an impressive 20.27% qoq growth with a GMV of $72,4900. It sold 9,421 items at an average price of $76.94. The growth could be due to new product launches, targeted marketing campaigns, or simply better alignment with current consumer demands in the Sports & Outdoor category.

NcmRyu

NcmRyu had a GMV of $60,8500 and a 2.31% qoq growth. With 21,300 items sold and an average price of $28.50, it managed to maintain a steady growth rate. Its large number of product offerings 290 and sold products 85 might have contributed to its success on TikTok.

HOTWAVEUS

HOTWAVEUS had a GMV of $58,8300 with a -0.21% qoq growth. It sold 8,919 items at an average price of $65.96. The relatively stable performance might indicate a loyal customer base, but it could also explore new marketing initiatives to drive further growth.

Sports-Girl

Sports-Girl had a GMV of $56,3500 and a significant -20.83% qoq growth. With 25,300 items sold and an average price of $22.24, the decline could be due to various factors such as outdated product lines or ineffective marketing. It had 207 product offerings and 145 sold products.

Bbfira

Bbfira had a GMV of $24,8100 with a 15.54% qoq growth. It sold 13,000 items at an average price of $19.06. The growth might be a result of niche product offerings or targeted marketing towards a specific segment of consumers within the Sports & Outdoor category.

LICHICO

LICHICO had a GMV of $24,5000 with a 30.27% qoq growth. It sold 1,207 items at an average price of $203.00. The high growth rate could be due to its unique product offerings that appealed to a particular group of consumers, despite having a relatively small number of product offerings 20 and sold products 12.

FlyBirdofficial

FlyBirdofficial had a GMV of $24,0100 with a -34.87% qoq growth. It sold 3,077 items at an average price of $78.02. The significant decline might require a thorough analysis of its marketing strategies, product quality, and competition to identify areas for improvement.

Summary

The Sports & Outdoor market on TikTok US for the week of 01/05 - 01/11, 2025, is highly competitive and dynamic. Key factors influencing market performance include product variety, pricing, marketing strategies, and alignment with consumer demands. For industry practitioners, it is essential to continuously monitor these trends, adapt their product offerings, and optimize their marketing efforts on TikTok to stay competitive and drive growth.