Introduction

The data presented here pertains to the Muslim Fashion week on TikTok U.S. from 2025/01/05 to 2025/01/11. The source of this data provides valuable insights into the performance of various stores within the Muslim fashion niche on the platform. This information is not only crucial for understanding consumer preferences but also for gauging the overall market dynamics in this specific segment.

Analysis and Conclusions

Data Overview

Looking at the data, we can observe a wide range of sales figures and growth trends among the best-selling stores. The GMV Gross Merchandise Volume varies significantly from store to store. For instance, LumosModesty had a GMV of 2025.89, while Bonita Style had a much lower GMV of 529.91. The growth rates also differ, with some stores showing a decline like Bonita Style with a -69.95% change in GMV quarter-on-quarter qoq, while others like Maahi and Mehar collection had a remarkable 115.2% growth in GMV qoq.

The average price of products also spans a diverse range. From the relatively lower average price of $15.23 at LumosModesty to the higher average price of $88.32 at Bonita Style, it indicates different pricing strategies and target markets within the Muslim fashion category.

Detailed Analysis

LumosModesty

LumosModesty had a GMV of 2025.89 during the week. However, it experienced a -43.83% decline in GMV qoq. Despite this decline, it still managed to have a relatively high sold count of 133. The average price of its products was $15.23, which might suggest that it targets a more budget-conscious market segment. The relatively high sold count could imply that it has a wide customer base or offers products that are in high demand despite the price point.

INKY Turbans

INKY Turbans had a GMV of 2019.62 with a -14.31% decline in GMV qoq. It had a sold count of 98. With an average price of $20.61, it positions itself slightly higher in the price range compared to LumosModesty. The decline in GMV qoq could be due to various factors such as increased competition or changes in consumer preferences within the turban market segment.

FITH - Modest Workout Apparel

This store had a GMV of 1898 and a -19.1% decline in GMV qoq. The sold count was 103. With an average price of $18.43, it falls within a similar price range as some of the other stores. The decline might be attributed to factors like marketing strategies not reaching the intended audience effectively or new competitors emerging in the modest workout apparel niche.

CMB Styling

CMB Styling had an interesting performance with a GMV of 888 and a significant 68.18% growth in GMV qoq. It had a sold count of 37. With an average price of $24.00, it seems to have found a sweet spot in terms of pricing and marketing during this week. The growth could be due to successful promotional campaigns, unique product offerings, or better targeting of the customer base.

Summary

Overall, the Muslim fashion market on TikTok U.S. during the Muslim Fashion week 01/05 - 01/11, 2025 showed a diverse landscape of store performances. Key factors influencing the market performance include pricing strategies, marketing efforts, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these factors. Stores should focus on optimizing their pricing to target the right market segment, invest in effective marketing campaigns to increase brand awareness, and continuously adapt their product offerings to meet the evolving demands of consumers.