Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/05 - 2025/01/11, focusing on the Pre-Owned category. This data is crucial as it provides insights into consumer behavior and market trends within the Pre-Owned segment on TikTok. It helps both consumers to identify popular stores and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling Pre-Owned stores on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly, with stores like plug - shop tech reaching a GMV of 3.45万, while others like Gaby's Bags had a GMV of 5399. The Quarter-on-Quarter QoQ growth rates also differ widely, from a high of 439.77% for Lola Saratoga to a low of -44.25% for Gaby's Bags. The average price of products sold in these stores ranges from $388.04 at plug - shop tech to $3495.00 at Lola Saratoga.

Detailed Analysis

plug - shop tech

With a GMV of 3.45万 and a QoQ growth rate of 5.1%, plug - shop tech emerged as a strong performer. It sold 89 units of products, with 19 different products being sold out of a total of 37 products available. The average price of $388.04 might be attracting a significant number of customers, contributing to its relatively high sold count ratio of 20.46%. This could imply that the store offers a good balance between price and product variety, appealing to a wide range of consumers in the Pre-Owned market.

Lola Saratoga

Lola Saratoga had an impressive QoQ growth rate of 439.77% with a GMV of 6990. However, it only sold 2 units of products, albeit with a high average price of $3495.00. The store might be targeting a niche market segment with its high-end, perhaps luxury, Pre-Owned products. The limited number of sales could be due to the exclusivity and higher price point, but the significant growth indicates potential for further expansion within its target market.

Gaby's Bags

On the other end of the spectrum, Gaby's Bags had a negative QoQ growth rate of -44.25% with a GMV of 5399. It sold 3 units of products with an average price of $1799.67. The decline in sales could be attributed to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies. It may need to reevaluate its product offerings, pricing, or marketing approach to regain momentum in the Pre-Owned market.

Summary

The Pre-Owned market on TikTok US during the week of 2025/01/05 - 2025/01/11 was characterized by diverse performance among the best-selling stores. Key factors influencing market performance include pricing, product variety, and the ability to target specific market segments. For industry practitioners, it is essential to closely monitor these factors and adapt their strategies accordingly. Stores with a good balance between price and variety, like plug - shop tech, tend to perform well. Meanwhile, those targeting niche markets, like Lola Saratoga, need to focus on maintaining their exclusivity while expanding their reach. Stores facing decline, such as Gaby's Bags, should consider revamping their offerings and marketing to stay competitive in this dynamic Pre-Owned market on TikTok US.