Introduction

The data presented here focuses on the collectibles category within the TikTok US market during the week of 01/05 - 01/11, 2025. The source of this data is not specified further than being related to TikTok's analytics for this particular market segment. Understanding this data is crucial as it provides valuable insights into consumer behavior, market trends, and the performance of different stores dealing in collectibles on the TikTok platform.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the collectibles category on TikTok US during the specified week. The GMV Gross Merchandise Volume varies significantly from store to store. For instance, TradersShop had a GMV of $252,800, while TheDormDudes had a GMV of $101,400. The growth rates also differ widely, with Ace TCG showing an astonishing 375.42% growth in GMV quarter-on-quarter qoq, while BreakBoss had a -18.48% decline. The average price of products sold across these stores also spans a broad range, from $37.87 at TheDormDudes to $251.61 at The Ballers Bank.

Detailed Analysis

TradersShop

TradersShop emerged as one of the top performers with a GMV of $252,800 and a 53.68% growth in GMV qoq. With 2,633 units sold and an average price of $96.01, it seems to have struck a good balance between volume and price. The relatively high sold count ratio of 2.69% indicates that a significant portion of its available products were sold during the week. This could potentially be due to its effective marketing strategies on TikTok, appealing product range, or a combination of both.

Calipokehouse

Calipokehouse, on the other hand, had a GMV of $223,000 but experienced a -20.49% decline in GMV qoq. Despite this decline, it still managed to sell 3,206 units with an average price of $69.57. The lower average price might have contributed to the higher sold count, but the decline in GMV could be attributed to factors such as increased competition, changes in consumer preferences, or ineffective marketing during the week.

Ace TCG

Ace TCG had a remarkable growth rate of 375.42% in GMV qoq, reaching a GMV of $148,300. With 645 units sold at an average price of $229.92, it appears to be targeting a more niche or higher-end market segment within the collectibles category. Its success could be due to a unique product offering, strong brand presence on TikTok, or effective targeting of a specific group of collectors.

Summary

The collectibles market on TikTok US during the week of 01/05 - 01/11, 2025, exhibited a diverse range of performance among the best-selling stores. Key factors influencing the market performance include pricing strategies, marketing effectiveness on TikTok, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these factors. Stores should focus on optimizing their pricing to balance volume and profit, enhancing their marketing efforts on TikTok to increase visibility, and continuously updating their product offerings to meet the evolving demands of collectors. By doing so, they can hope to improve their performance in this competitive and dynamic market.