Introduction

In the global consumer landscape, the Home Appliances market holds significant importance. With the continuous development of technology and the improvement of living standards, consumers' demand for various home appliances is constantly increasing. TikTok, as a popular social media platform in the US, has unique advantages in promoting the Home Appliances market. Its huge user base and powerful content dissemination ability provide a broad stage for merchants to showcase their products and reach potential customers.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Home Appliances market in the US has been showing a stable growth trend in recent years. The market size has been expanding continuously, driven by factors such as population growth, new household formations, and the replacement demand of existing appliances. Consumer demand for home appliances is also changing. They are more inclined to choose products that are energy-efficient, intelligent, and with convenient functions. For example, smart vacuum cleaners and portable heaters are becoming increasingly popular.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Home Appliances varied. The total GMV was $386.57 million, with a quarter-on-quarter decrease of 30.78%. The sold count was 113,900, showing a 14.44% decrease quarter-on-quarter. Among the top-selling products, the Fulog 2 Pack Magnetic Hand Warmers sold 7,253 units, with a GMV of $64,000 and a significant quarter-on-quarter growth of 77.78%. The Vaxbree SP02 Dual Battery Electric Spin Scrubber also performed well, with 4,910 units sold and a GMV of $177,300, achieving a remarkable 254.4% growth quarter-on-quarter. The popularity of these products may be due to their practical functions and suitability for winter or household cleaning needs. For example, the hand warmers are convenient for outdoor activities in winter, and the spin scrubber can effectively clean various surfaces at home.

Brand Case Analysis of the Specific Category

Several brands stood out in the Home Appliances market on TikTok during this period. For example, Homeika had a GMV of $461,500, with 5,711 units sold. Although its GMV had a 30.2% decrease quarter-on-quarter, it still maintained a certain market share. Voweek achieved a GMV of $347,400 with 8,328 units sold and a remarkable 76.37% growth quarter-on-quarter. Its success may be attributed to its effective marketing strategies and product features that meet consumer demands. Phueut-Official had a GMV of $228,900 with 5,918 units sold, but faced a 45.1% decrease quarter-on-quarter, which might require further adjustment of its business strategies.

Conclusion

Overall, the Home Appliances market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed situation. While some products and brands achieved good growth, others faced challenges such as declining sales. For cross-border merchants, it is recommended to focus on product innovation, highlighting the unique features and practicality of products. At the same time, making full use of TikTok's marketing channels, such as collaborating with video bloggers, can effectively increase product exposure. Looking ahead, with the continuous evolution of consumer demands and the development of technology, the Home Appliances market on TikTok is expected to continue to change, and merchants need to keep up with the trends to maintain their competitiveness.