Introduction

In the global consumer landscape, the Phones & Tablets market has always been of great significance. With the continuous development of technology, consumers' demand for mobile devices is constantly evolving. TikTok, as a popular social media platform in the US, has unique advantages in promoting products in this category. Its vast user base and engaging video content provide excellent opportunities for brands and merchants to showcase their Phones & Tablets products and reach a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Phones & Tablets market in the US has maintained a substantial size. In recent years, it has shown certain growth trends, although the pace may vary. Consumer demand for phones and tablets has been changing, with an increasing focus on features such as advanced camera capabilities, larger storage, and better performance. Integrating the existing data, we can see that the market is highly competitive, with various brands vying for consumers' attention.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Phones & Tablets category exhibited interesting sales performance. The total GMV reached a significant amount, with a GMV QoQ growth rate of 10.18%. The sold count was 1.06 million, showing an 8.28% QoQ increase. Among the top-selling products, the PYNAREL Tablet 10.1 Inch Android 14, 2 in 1 Portable Device with Keyboard, Mouse, Case, Stylus, 64GB ROM, 5 + 8MP Dual Camera, for Valentine's Day Gift had an outstanding performance, with a sold count of 2156 and a GMV of $164,000, achieving a remarkable GMV QoQ growth of 169.52%. The popularity of such products can be attributed to their comprehensive features, attractive design, and suitability as gifts. Other products like the Fall 3.0 Inch Smartphone also had decent sales, indicating the diverse preferences of consumers in this category.

Brand Case Analysis of the Specific Category

Several brands stood out in the Phones & Tablets market on TikTok during this period. For example, PYNAREL had a GMV of $184,900 with a GMV QoQ growth of 130.78% and a sold count of 2398. Their success might be due to effective marketing strategies and the appealing features of their products. PRITOM, on the other hand, had a GMV of $93,600 with a -24.9% GMV QoQ growth and a sold count of 1375. Despite the decline in growth rate, it still maintained a certain market share. Different brands adopted various approaches, such as highlighting product features through engaging video content, collaborating with video bloggers to increase exposure, and offering competitive prices to attract customers.

Conclusion

Overall, the Phones & Tablets market on TikTok in the US during the analyzed week showed a vibrant situation. The growth in GMV and sold count indicates a positive trend. For cross-border merchants, it is advisable to focus on product features that resonate with consumers, collaborate with popular video bloggers to boost visibility, and offer competitive pricing. Looking ahead, the market is likely to continue evolving, with consumers expecting even more advanced features and better user experiences. Merchants need to stay updated with the latest trends and adapt their strategies accordingly to thrive in this competitive market.