Introduction

The DIY market has been witnessing significant growth in the global consumer landscape. Consumers are increasingly inclined towards creating personalized items, adding a unique touch to their belongings or gifting something special made with their own hands. TikTok, with its vast user base and engaging content format, has emerged as a powerful platform in the US to showcase and promote DIY products. Its visual and interactive nature allows DIY enthusiasts to share their creations, tutorials, and ideas, thereby reaching a wide audience and fueling the growth of the DIY market on the platform.

Category Market Overview

According to various authoritative sources, the DIY market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing interest in home decor, personalized gifts, and creative hobbies. Consumer demand has been evolving, with a shift towards more intricate and unique DIY projects. For instance, there has been an increased demand for jewelry making kits, as people look to create their own statement pieces. Additionally, the trend of upcycling and repurposing old items has also gained momentum, contributing to the growth of the DIY market. Integrating the available data, it is evident that TikTok is playing a crucial role in this growth, providing a platform for DIY sellers to connect with potential customers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the DIY category had a Gross Merchandise Volume GMV of $450,600. However, it experienced a Quarter-on-Quarter QoQ decline of 14.61%. The sold count was 39,900, with a QoQ decrease of 9.44%. Among the top-selling products, the "DIY Jewelry Making Kit, 66pcs Unicorn & Mermaid Charm Beaded Bracelet, Jewelry Making Kit Great Idea Gift, Creative Craft Materials, Valentine's Day Gift" sold 941 units, generating a GMV of $7,319.15 with a significant QoQ growth of 72.07%. The "Educational Cute Cartoon Magic Water Drawing Mat, Large Absorbent Watercolor Painting Mats with Accessories Kit, Ideal Birthday Gift, Valentine's Day Gift" also performed well, selling 807 units and achieving a GMV of $12,100 with a 20.97% QoQ growth. The popularity of these products can be attributed to their appeal as creative and unique gift options, especially during the holiday season. The growth patterns suggest that products that offer both entertainment and a sense of accomplishment in the DIY process are more likely to succeed on the platform.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the DIY market on TikTok during the specified week. For example, "Bling US" had a GMV of $18,800 with a QoQ decline of 16.13% and a sold count of 1,645. "AKEYDIY Jumping Joy" achieved a GMV of $17,100 with a 9.13% QoQ growth and sold 98 units. "Ritahome shop" had a GMV of $15,500 with an 18.14% QoQ growth and a sold count of 696. These brands have employed different strategies to drive sales. Some focus on offering a wide range of products, while others emphasize the uniqueness and quality of their offerings. For instance, "AKEYDIY Jumping Joy" might be attracting customers with its specialized and high-quality DIY products, despite having a relatively lower sold count compared to some other brands. Their influence within the US DIY market on TikTok is significant, as they contribute to the diversity and competitiveness of the market.

Conclusion

Overall, the DIY market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product uniqueness, quality, and the ability to offer engaging DIY experiences. Future market development trends are likely to see a continued emphasis on personalized and creative DIY projects, with an increasing demand for products that can be easily shared and showcased on TikTok. Merchants should also keep a close eye on emerging trends and consumer preferences to stay ahead in this competitive market.