Gloda Insights: TikTok US Weekly Car Washing & Maintenance Market Trend Analysis
Car Washing & Maintenance TikTok US Market Trends Cross-border E-commerce
2025-01-30 09:11:38 released 67
Introduction
In the global consumer landscape, the Car Washing & Maintenance market has been steadily growing in importance. With the increasing number of vehicle owners, the demand for products and services related to keeping cars clean and well-maintained has surged. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. Its vast user base and engaging video content format allow brands and merchants to showcase their car washing and maintenance products in a highly visual and interactive way, reaching a wide audience of potential customers.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Car Washing & Maintenance market in the US is quite substantial. The market size has been on an upward trend, driven by factors such as the growth in the number of automobiles on the road and the increasing awareness among consumers about the importance of vehicle maintenance. Consumer demand has also been evolving, with a greater emphasis on high-quality, convenient, and innovative products. For instance, there is a rising preference for products that offer quick and efficient cleaning solutions without sacrificing the quality of the finish on the vehicle's exterior or interior.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Car Washing & Maintenance category had a Gross Merchandise Volume GMV of $618,300. However, it experienced a quarter-on-quarter QoQ decline of 13.54%. The total sold count was 31,800, with a QoQ decrease of 10.05%. Among the top-selling products, the "Windshield Cleaner Tool, Microfiber Car Window Cleaning Tool with Extendable Handle & 2 Cloth Pad Head, Auto Interior Exterior Glass Wiper Car Glass Cleaner Kit" had a sold count of 3,729 and a GMV of $23,100 with a 20.25% QoQ growth. The "Automotive Oil Film Cleaning Brush，New Glass Coating for Windshield Glass Oil Film Remover, Strong Front Windshield Remover for Windshield2pcs" sold 1,930 units with a GMV of $17,400 and no QoQ growth. The "BLACKLINE® 8oz Car Air Freshener - Lasts 1-2 days, Made For Daily Use. Choose from Dark Ice, Ocean Breeze, Mahogany Teakwood, or Sour Cherry scents." had 1,595 units sold and a GMV of $21,300 with a 3.65% QoQ increase. The popularity and growth patterns of these products can be attributed to various factors. The windshield cleaner tool's extendable handle and multiple cloth pad heads offer convenience and versatility in cleaning different parts of the vehicle's glass. The oil film cleaning brush caters to the need for maintaining clear windshields, especially in areas with poor air quality or heavy traffic. The car air freshener provides a pleasant scent, enhancing the overall driving experience.Brand Case Analysis of the Specific Category
In the Car Washing & Maintenance market on TikTok, several brands stood out during the analyzed week. Blackline Car Care had a GMV of $131,500 with a 23.35% QoQ growth and a sold count of 4,119. They offer a range of high-quality car care products and likely benefited from their strong brand reputation and effective marketing strategies on the platform. MAD DETAILING had a GMV of $116,800 but experienced a -29.05% QoQ decline with a sold count of 1,641. Their higher average price per unit $71.19 might indicate a focus on premium products, but perhaps their marketing or product positioning needs some adjustment to reverse the decline. Legendary Car Care had a GMV of $30,200 with a -16.29% QoQ decrease and a sold count of 2,355. Their relatively lower average price $12.84 might target a more budget-conscious segment of the market.Conclusion
Overall, the Car Washing & Maintenance market on TikTok in the US during the analyzed week showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product innovation and quality to meet the evolving consumer demands. They should also invest in effective marketing strategies on TikTok, leveraging the platform's visual and interactive features to showcase their products. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and eco-friendly car washing and maintenance products, as well as more advanced technologies for better cleaning and protection of vehicles.More recommendations
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