Introduction

In the global consumer landscape, the car repair tools market holds significant importance. With the increasing number of vehicles on the road, the demand for tools to maintain and repair them is constantly growing. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for businesses in the car repair tools category to reach a wide audience and showcase their products.

Category Market Overview

The car repair tools market in the US has been witnessing steady growth. According to authoritative sources, the market size has been expanding due to factors like the aging vehicle fleet and the rise in DIY Do-It-Yourself car repair enthusiasts. Consumers are increasingly looking for quality and affordable car repair tools. The growth trends indicate a continuous upward trajectory, with changes in consumer demand leaning towards more advanced and multifunctional tools. For instance, tools that can perform multiple diagnostic functions or those that are portable and easy to use are gaining more popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of car repair tools showed interesting patterns. The GMV Gross Merchandise Volume for the category was $105.58 million, with a quarter-on-quarter QoQ decrease of 21.22%. The sold count was 31,500, also showing a QoQ decline of 17.72%. Looking at the top-selling products, the "Portable Wireless Car Air Compressor, Automotive Tire Inflator, Multifunctional Electric Tire Inflator Pump for Motorcycle Bicycle AUTO Tyre Balls, Car Repair Tools" had a sold count of 2,082 and a GMV of $28,900 with a QoQ decrease of 23.95%. Another popular product, the "Car Automotive Circuit Tester, Car Relay Tester, Portable Battery Diagnostic Checker Tool, Professional Car Diagnostic Tool" had a sold count of 1,501 and a GMV of $12,300 with a significant QoQ increase of 68.32%. The popularity of these products can be attributed to their functionality and the convenience they offer to car owners. For example, the portable air compressors are handy for on-the-go tire inflation, while the diagnostic tools help in quickly identifying car issues.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the car repair tools market on TikTok during this period, Topdonshop had a GMV of $161,800 with a QoQ decrease of 16.16% and a sold count of 1,872. Their product range likely appealed to a specific segment of customers looking for reliable diagnostic and repair tools. GoolooOfficial had a GMV of $128,800 with a QoQ decrease of 27.98% and a sold count of 2,108. They might need to focus on strategies to reverse the declining sales trend. On the other hand, Hieha Life had a GMV of $26,500 with a remarkable QoQ increase of 34.38% and a sold count of 630. Their success could be due to effective marketing and offering products that meet the current market demand, such as their portable car jump starter with air compressor.

Conclusion

Overall, the car repair tools market on TikTok in the US during the analyzed week had a mixed performance. While some products and brands showed growth, others faced declines. For cross-border merchants, it is advisable to focus on product innovation, highlighting the unique features of their tools in their TikTok marketing. They should also consider collaborating with popular video bloggers to increase product visibility. Looking ahead, the market is likely to continue evolving with an increasing demand for more advanced and user-friendly car repair tools. Merchants need to stay updated with the latest trends to remain competitive.