Introduction

In the global consumer landscape, the Car Interior Accessories market has been gaining significant importance. With the increasing focus on personalizing and enhancing the driving experience, consumers are constantly seeking new and innovative accessories for their vehicles. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in a highly engaging and viral manner, reaching a vast audience of car enthusiasts and potential buyers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Interior Accessories market in the US has been experiencing steady growth. The market size has been expanding as more consumers are willing to invest in upgrading their car interiors. Consumer demand changes have been notable, with a shift towards more functional and aesthetically pleasing accessories. For instance, there is a growing preference for phone holders that offer convenience during driving and air fresheners with long-lasting scents. The growth trends indicate a positive outlook for the market, driven by factors such as increasing car ownership and the desire for a comfortable and stylish driving environment.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Car Interior Accessories category showed interesting sales performance. The top-selling product was the "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" with a sold count of 20,100 and a GMV of $238,500, experiencing a remarkable GMV qoq growth of 857.04%. Another popular product was the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days" with 7,674 units sold and a GMV of $41,600, although it had a GMV qoq decrease of 27.4%. The popularity of these products can be attributed to their practicality and ability to address common needs of car owners, such as having a convenient place to hold their phones and keeping the car smelling fresh. The sales growth patterns vary among products, with some showing significant increases due to effective marketing and product features, while others faced declines perhaps due to competition or changing consumer preferences.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Car Interior Accessories market on TikTok in the US during the specified week, FUDUOO stood out with a GMV of $256,900 and a sold count of 21,700, achieving a remarkable GMV qoq growth of 488.12%. Their success could be attributed to their effective marketing strategies and the quality of their products. Another notable brand was CE Craft Company, which had a GMV of $67,000 and a sold count of 9,842, although it experienced a GMV qoq decrease of 23.47%. Different brands employ various strategies, such as showcasing product features through engaging videos, collaborating with influencers, and offering competitive prices. These activities influence their sales metrics and overall standing in the market.

Conclusion

Overall, the Car Interior Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. Cross-border merchants can take several actionable recommendations. Firstly, they should focus on product innovation to meet the evolving consumer demands. Secondly, leveraging TikTok's marketing capabilities through engaging video content and collaborations with influencers can significantly boost sales. Looking ahead, the market is expected to continue growing, with an increasing emphasis on sustainable and technologically advanced car interior accessories. Merchants who stay ahead of these trends are likely to succeed in this competitive market.