Introduction

In the global consumer landscape, the Car Exterior Accessories market has been witnessing significant growth. Consumers are increasingly interested in customizing and enhancing the appearance of their vehicles. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US market. It allows brands and merchants to showcase their car exterior accessories in creative ways, reaching a wide audience of car enthusiasts and potential buyers.

Category Market Overview

The Car Exterior Accessories market in the US is quite substantial. According to various authoritative sources, the market size has been on an upward trend in recent years, driven by factors such as the growing number of vehicle owners, increased disposable income, and a rising trend of personalizing vehicles. Consumer demand has been shifting towards more unique and stylish accessories. For instance, there is a higher preference for custom decals, decorative valve stem caps, and innovative sound enhancers. The data shows that the market continues to expand, with new products and designs being introduced regularly.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Car Exterior Accessories varied. The top-selling product was the "Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!" with a sold count of 2253 and a GMV of $32,100, showing an impressive GMV growth rate of 126.66% quarter-on-quarter. Another popular item was the "20PCS Fluorescent Tire Valve Stem Caps, Luminous Auto Wheel Air Valve Cap" with 660 units sold and a GMV of $8217, experiencing a 111.64% GMV growth. The popularity of these products can be attributed to their eye-catching designs, functionality, and the ability of TikTok creators to showcase them effectively in their videos. Some products, however, faced a decline in sales, like the "Letter & Heart Pattern Car Rearview Mirror Sticker" which had a -29.09% GMV qoq. Overall, the market dynamics suggest that products that offer both aesthetic appeal and practical use tend to perform better.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Car Exterior Accessories market on TikTok during this period, Sargento Sarabia stood out. Their "Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!" product had a GMV of $32,100 with a sold count of 2253, achieving a GMV qoq growth of 126.66%. They had a relatively high sold count ratio of 19.22% and engaged 10 video bloggers to promote the product. Another notable brand was Soler with their "20PCS Fluorescent Tire Valve Stem Caps" product. They had a GMV of $8217 and a sold count of 660, with a GMV qoq growth of 111.64%. These brands' success can be attributed to their ability to identify popular trends, offer quality products, and effectively utilize TikTok's marketing channels to reach their target audience.

Conclusion

Overall, the Car Exterior Accessories market on TikTok in the US during the analyzed week showed a mix of growth and decline among different products and brands. For cross-border merchants, it is crucial to focus on products that combine style and functionality, as these tend to attract more customers. Leveraging TikTok's video content creation capabilities by collaborating with popular video bloggers can significantly boost product visibility and sales. Looking ahead, the market is expected to continue evolving, with an increasing demand for innovative and personalized car exterior accessories. Merchants should stay updated on the latest trends and adapt their strategies accordingly to succeed in this competitive market.