Introduction

The snacks market has been an important part of the global consumer landscape. With the increasing popularity of online shopping and the unique influence of TikTok in the US, the platform has become a significant avenue for promoting and selling snacks. TikTok's engaging video content and wide user base offer distinct advantages for snack brands to reach a large number of potential customers.

Category Market Overview

According to authoritative sources, the snacks market in the US has been experiencing steady growth. The market size has been expanding due to factors such as changing consumer lifestyles and increasing preference for convenient and indulgent food options. Consumer demand for snacks has also been evolving, with a growing interest in unique flavors, healthy alternatives, and novelty products. Integrating the available data, we can see that the TikTok platform is playing an increasingly important role in this market, providing a new channel for snack brands to connect with consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the snacks category showed interesting sales performance. The total GMV Gross Merchandise Volume for snacks was $375.64 million, with a quarter-on-quarter QoQ growth rate of 15.48%. The sold count reached 203,900, with a QoQ growth of 13.57%. The average price of sold snacks was $18.43, and the sold count ratio was 51.52%.

Among the top-selling products, "OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum with Nano-Hydroxyapatite for Teeth and Gum Protection - 30 DAY SUPPLY" had a sold count of 5,069 and a GMV of $158,100, with a remarkable QoQ growth of 420.55%. "Goso Gummies Sour Blue Razz Viral Gusher Bombs 6 ounce Bag" also performed well, with 8,788 units sold and a GMV of $75,800, showing a QoQ growth of 57.33%. The popularity of these products can be attributed to factors such as unique features like the health benefits of the chewing gum, appealing flavors as in the case of the gummies, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the snacks market on TikTok during the analyzed week.

For example, "Prime Bites Protein Treats" had a GMV of $229,500, with a QoQ growth of 172.01% and a sold count of 7,177. They likely benefited from their focus on protein-rich snacks, appealing to health-conscious consumers. Their marketing strategy might have involved highlighting the nutritional value of their products through engaging TikTok videos.

"Nathan and Sons" with their remineralizing chewing gum had a GMV of $158,100 and a significant QoQ growth of 420.55%. Their success could be due to the unique selling point of the product for dental health, which was effectively communicated to the TikTok audience.

"BUILT.BAR" had a GMV of $155,300 and a QoQ growth of 32.43%. Their variety of protein puffs and likely effective branding and marketing on TikTok contributed to their good performance.

Conclusion

Overall, the snacks market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed positive trends. The growth in GMV and sold count indicates a healthy market environment for snack products. For cross-border merchants, it is advisable to focus on product uniqueness, such as offering unique flavors or health benefits. Leveraging TikTok's video content to effectively showcase products is crucial. Looking ahead, we can expect the market to continue to grow, with consumers likely to show more interest in novel and convenient snack options. Brands should stay updated on market trends and adapt their marketing strategies accordingly to maintain their competitive edge on TikTok.