Introduction

In the global consumer landscape, the Medical Supplies market has been of significant importance, especially considering the growing awareness of health and well-being. With the continuous development of e-commerce, platforms like TikTok have emerged as powerful tools for promoting and selling various products. In the US, TikTok has unique advantages such as a large user base and highly engaging content, which provide excellent opportunities for the Medical Supplies market to thrive.

Category Market Overview

The Medical Supplies market in the US has witnessed substantial growth in recent years. According to authoritative sources, the market size has been expanding steadily, driven by factors like increasing healthcare needs, aging population, and a greater focus on personal health management. Consumer demand for medical supplies has also been changing, with a growing preference for convenient, portable, and multifunctional products. For instance, products that can be easily carried during travel or outdoor activities, such as portable first aid kits and travel pill organizers, have seen a surge in popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Medical Supplies category exhibited diverse sales performances. The GMV Gross Merchandise Volume for this category was $2.52 million, with a quarter-on-quarter growth rate of 2.18%. The sold count reached 15,400, showing a growth rate of 5.86% compared to the previous period.

Among the top-selling products, the Etekcity Bluetooth Smart Scale with App Sync, Body Fat Monitor, BMI Calculation and Weight, 400lb Capacity Healthcare Bathroom Weighing Scale had a sold count of 1,332 and a GMV of $40,700, with a remarkable GMV quarter-on-quarter growth rate of 98.17%. The Travel Pill Organizer Box with 146 Labels, 10 Compartment Small Pill Case Medicine Kit, Portable Pocket Purse Pharmacy, Daily Weekly Vitamin Supplement Medication Holder also performed well, with a sold count of 1,123 and a GMV of $3,279.16, achieving a GMV growth rate of 121.79%.

The popularity of these products can be attributed to several factors. The smart scales meet the needs of consumers who are increasingly interested in monitoring their body composition and health status. The travel pill organizers, on the other hand, are highly convenient for those who need to manage their medications while on the go, especially during travel or outdoor adventures.

Brand Case Analysis of the Specific Category

Several brands stood out in the Medical Supplies market on TikTok during the analyzed week.

Etekcity had a GMV of $45,500 with a quarter-on-quarter growth rate of 101.11% and a sold count of 1,447. Their success can be partly attributed to their innovative product features, such as the advanced body composition monitoring capabilities of their smart scales, along with effective marketing strategies on TikTok that likely involved engaging video content and collaborations with popular video bloggers.

RENPHO also had a significant presence with a GMV of $42,900, although it experienced a 10% quarter-on-quarter decline. They had a sold count of 2,127. Their brand might need to further analyze the market trends and adjust their marketing or product offerings to regain growth momentum.

Wyze had a GMV of $32,000 with a 20.3% quarter-on-quarter decline and a sold count of 1,150. Despite the decline, their products like the Wyze Scale Ultra — Wi-Fi Smart Weighing Scale, which offers various body composition measurements, still hold appeal among certain consumer segments. They may need to focus on enhancing their product differentiation and marketing efforts to boost sales.

Conclusion

Overall, the Medical Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed both opportunities and challenges. The growth in sales of certain products indicates a strong consumer interest in convenient and health-related medical supplies. For cross-border merchants, it is advisable to focus on product innovation, ensuring that products meet the specific needs and preferences of the US market, such as portability and functionality. They should also invest in effective marketing strategies on TikTok, including collaborating with popular video bloggers to increase brand awareness and product visibility.

Looking ahead, the market is expected to continue evolving. With the increasing importance of health and wellness, the demand for medical supplies on TikTok is likely to grow further. However, competition will also intensify, and brands will need to continuously adapt and improve to stay ahead in this dynamic market.