Introduction

In the global consumer landscape, the Staples & Cooking Essentials market holds significant importance. It caters to the daily needs of consumers in the kitchen and dining areas. With the rise of digital platforms, TikTok has emerged as a powerful tool for promoting products in this category, especially in the US market. TikTok's unique advantages, such as its vast user base and engaging video format, allow brands and merchants to showcase their Staples & Cooking Essentials products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Staples & Cooking Essentials market in the US has been experiencing steady growth. The market size has been expanding as consumers' interest in cooking and home dining has increased. There has been a notable change in consumer demand, with a growing preference for high-quality, unique, and convenient cooking essentials. For instance, consumers are now more inclined towards specialty seasonings, artisanal salts, and ready-to-use cooking mixes. This shift in demand is also reflected in the product offerings on TikTok, where various brands are vying to capture the attention of these discerning consumers.

Sales Situation of the Specific Category

Analyzing the sales performance of Staples & Cooking Essentials on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, we observe some interesting trends. The overall GMV Gross Merchandise Volume for this category was $651,900. However, it showed a 3% decrease quarter-on-quarter QoQ. The sold count was 32,500, with a 2.81% QoQ decline. Among the top-selling products, "Birria Bombs 2 Pack by EZ Bombs - Seasoning Spice Bomb Flavor for Authentic Mexican Dishes - Traditional" had a sold count of 5,522 and a GMV of $99,600, though it experienced a 20.46% QoQ decrease in GMV. On the other hand, "Azu-Mecha FURIA Snack Seasoning - Sr. Michelado - Bottle Snack Flavor powder" had a sold count of 3,847 and a GMV of $43,800, with a significant 27.66% QoQ increase in GMV. The popularity of these products can be attributed to their unique flavors and the ability to add an exciting twist to traditional cooking. For example, the Birria Bombs offer an authentic Mexican flavor experience, while the Azu-Mecha FURIA Snack Seasoning provides a distinct and trendy taste for snacks.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Staples & Cooking Essentials market on TikTok during the specified week, we have some notable examples. EZ Bombs, with its "Birria Bombs" products, had a GMV of $168,100, but it faced a 14.86% QoQ decrease. They sold 7,635 units and had an average price of $22.01. Their strategy seems to focus on promoting the authenticity and bold flavors of their Mexican-inspired seasonings. Sr.Michelado, on the other hand, had a GMV of $83,600 with a 20.98% QoQ increase. They sold 6,857 units with an average price of $12.19. Their success might be due to their unique snack seasonings like the "Azu-Mecha FURIA Snack Seasoning" which has gained popularity among TikTok users looking for new and exciting flavors for their snacks. Baja Gold Salt Co. had a remarkable performance with a GMV of $44,400 and a whopping 92.94% QoQ increase. They sold 957 units with an average price of $46.36. Their focus on high-quality mineral sea salt products has clearly struck a chord with consumers who are increasingly interested in premium cooking ingredients.

Conclusion

Overall, the Staples & Cooking Essentials market on TikTok in the US during the analyzed week showed a mix of trends. While some brands and products faced challenges with declining sales or GMV, others experienced significant growth. For cross-border merchants, it is crucial to focus on product uniqueness, quality, and the ability to engage with TikTok users through appealing video content. Looking ahead, the market is likely to continue evolving, with consumers expecting more innovative and convenient cooking essentials. Merchants should stay updated on the latest trends and adapt their strategies accordingly to succeed in this competitive market on TikTok.