Gloda Insights: TikTok US Weekly Drinks Market Trend Analysis
TikTok US drinks market e-commerce cross-border
2025-01-30 09:05:21 released 55
Introduction
In the global consumer landscape, the drinks market has always been of great significance. Consumers' demand for various types of drinks, including energy drinks, teas, and coffee, is constantly evolving. TikTok, with its huge user base and powerful marketing capabilities, has unique advantages in the US market. It provides a platform for drinks brands to showcase their products and connect with consumers in an engaging way.Category Market Overview
The drinks market in the US is substantial and diverse. According to authoritative sources, it has been showing steady growth in recent years. The changing consumer preferences, such as the increasing preference for healthy and convenient drinks, have been driving the market's evolution. The market size has been expanding as more and more consumers are willing to try new drink products. For example, the demand for sugar-free and caffeine-free drinks has been on the rise.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the drinks category had a GMV of $207.68 million. However, it showed a -6.95% quarter-on-quarter QoQ decline. The sold count was 129,100, with a -9.76% QoQ decrease. Among the top-selling products, the "Loaded Tea Beverage Single Pack Sampler Mix Multi Flavor Packs Boosted Hydration Drink Electric Focus Energy Powder" had a sold count of 19,900 and a GMV of $77,900, with a 51.41% QoQ growth in GMV. The "Flavored WATER - Refreshing Beverage for on the go. ZERO CAFFEINE taste like a loaded tea without the caffeine. 100% sugar-free flavors sweetened with sucralose. These are so easy to make and are ready for you to make on the go." had a sold count of 4,939 and a GMV of $9,878, with an impressive 112.98% QoQ growth in GMV. The popularity of these products can be attributed to various factors. For instance, the convenience and unique flavor profiles of the drinks are appealing to consumers. Also, the marketing efforts on TikTok, such as through engaging video content by bloggers, have helped boost their sales.Brand Case Analysis of the Specific Category
Several brands performed well in the US drinks market on TikTok during the specified week. Liquid I.V. had a GMV of $118,700, with a -25.99% QoQ decline. It had a sold count of 4,589. The brand's average price was $25.87. The Loaded Tea Shop had a GMV of $97,800, with a 35.98% QoQ growth. Its sold count was 20,800, and the average price was $4.70. Javvy Coffee also had a notable performance with a GMV of $94,000 and a 41.25% QoQ growth. It had a sold count of 3,442. These brands have been using different strategies. For example, some focus on creating engaging video content to attract consumers, while others rely on offering unique product features and flavors.Conclusion
Overall, the drinks market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to closely monitor the market trends, focus on product innovation to meet the changing consumer demands, and leverage the power of TikTok's marketing channels effectively. Looking ahead, the market is likely to continue evolving with the emergence of new drink trends and the increasing competition among brands.More recommendations
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