Introduction

In the global consumer landscape, the Gaming & Consoles market has been experiencing significant growth and evolution. With the increasing popularity of digital entertainment, consumers are constantly seeking the latest gaming devices and consoles. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing gaming-related content to gain substantial exposure. This has led to a vibrant ecosystem for the Gaming & Consoles category on TikTok, attracting both consumers and merchants alike.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Gaming & Consoles market in the US is a substantial and growing sector. The market size has been on an upward trend, driven by factors such as technological advancements, increasing disposable income, and the growing popularity of gaming as a mainstream form of entertainment. Consumer demand changes have also been notable, with a shift towards more advanced and feature-rich gaming consoles, as well as a growing interest in retro gaming devices. This trend is reflected in the integration of existing data, which shows a consistent increase in the consumption of Gaming & Consoles products over time.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Gaming & Consoles category exhibited interesting sales performance. The GMV Gross Merchandise Volume for the category was 123.51万, with a quarter-on-quarter QoQ change of -0.34%. The sold count was 4.88万, showing a growth rate of 4.7%. Among the top-selling products were various retro game consoles and accessories. For example, the "Coolnut 20,000+ Retro Game Stick, Plug and Play Video Games Console 26 Emulators, 4K HDMI Output, Premium Competitive Dual Controllers" had a sold count of 8258 and a GMV of 18.84万, with a remarkable QoQ growth of 118.12%. The popularity of such products can be attributed to the nostalgia factor associated with retro gaming, as well as their advanced features like high-definition output and multiple emulators. Another popular item, the "Retro Game Console 20,000 - 30,000+ Retro Games Stick, Revisit Classic Games Stick, Retro Play Plug and Play Video Games Stick 20+ Emulators, 4K HDMI Output, Premium Competitive Dual Controllers Wireless Adapter Button Cable Communication" had a sold count of 7247 and a GMV of 14.48万, with a QoQ growth of 46.52%. These products' growth patterns suggest that consumers on TikTok are highly receptive to well-designed and feature-rich gaming devices, especially those that offer a combination of classic and modern gaming experiences.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Gaming & Consoles market on TikTok during the analyzed week. For instance, Kury-US had a GMV of 34.49万 with a QoQ growth of 81.95% and a sold count of 1.6万. Their success could be attributed to their effective marketing strategies and a wide range of gaming products offered. Shenzhen YLW Store, on the other hand, had a GMV of 6.99万 with a QoQ decline of -36.38% and a sold count of 2270. Despite the decline, they still managed to maintain a presence in the market. GameBox Stop had an impressive QoQ growth of 6373.56% in GMV, reaching 6.17万 with a sold count of 3071. This significant growth might be due to a successful promotional campaign or the introduction of a highly sought-after product. Each of these brands and stores has its own unique business activities and influence within the US market on TikTok, shaping the competitive landscape of the Gaming & Consoles category.

Conclusion

Overall, the Gaming & Consoles market situation on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed both opportunities and challenges. The category witnessed a mix of growth and decline among different brands and products. For cross-border merchants, it is advisable to focus on offering high-quality products with unique features, leveraging the nostalgia factor for retro gaming, and implementing effective marketing strategies on TikTok. Looking ahead, the market is likely to continue evolving, with an expected increase in demand for more advanced gaming consoles and accessories, as well as a continued interest in retro gaming. Merchants should stay updated on these trends to remain competitive in the TikTok US Gaming & Consoles market.