Introduction

In the global consumer landscape, the Phone Accessories market has been continuously evolving and growing in importance. With the increasing usage of mobile phones, consumers are constantly seeking various accessories to enhance their phone experience, protect their devices, and add functionality. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their phone accessories in creative and engaging ways, thereby capturing the attention of potential customers.

Category Market Overview

According to recent data and information sourced from authoritative websites and media outlets, the Phone Accessories market in the US is substantial. The market size has been on an upward trend, driven by factors such as the continuous release of new phone models and the growing awareness of the importance of accessories. Consumer demand changes have also been notable, with an increasing preference for accessories that offer both functionality and style. For example, there is a rising demand for fast-charging cables, high-quality screen protectors, and innovative phone cases. The growth trends suggest that this market segment will continue to expand as technology and consumer preferences evolve.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Phone Accessories category had a Gross Merchandise Volume GMV of 350.21 million. However, it experienced a quarter-on-quarter QoQ decline of 7.99%. The sold count was 270,000, with a QoQ decrease of 13.85%. Among the top-selling products, the MAGIC JOHN Screen Protector 2 Pack for iPhone, Samsung, and Google had a sold count of 12,000 and a GMV of 126,200 with a QoQ decline of 12.73%. The MFish 4-in-1 Multi USB Charging Cable with USB A, Type C, Lightning - MAX 240W Fast Charging & Data Sync for iPhone 16/15, iPad Pro, Samsung & Laptops sold 9,929 units with a GMV of 148,400 and a QoQ decline of 17.38%. The popularity of these products can be attributed to their functionality, such as providing clear screen protection or fast charging capabilities, which are highly desired by phone users.

Brand Case Analysis of the Specific Category

Several brands performed well in the Phone Accessories market on TikTok during the specified week. For instance, mfish tech inc had a GMV of 164,300 with a QoQ decline of 15.01% and a sold count of 10,600. BLAVOR ENERGY, on the other hand, achieved a GMV of 154,600 with a significant QoQ increase of 139.27% and a sold count of 3,920. XJOSE had a GMV of 142,800 with a QoQ increase of 6.98% and a sold count of 12,900. These brands employed different strategies. Some focused on highlighting the unique features of their products through engaging TikTok videos, while others offered competitive pricing or bundled deals to attract customers. Their influence within the US market on TikTok is evident from their sales metrics and the level of customer engagement they received.

Conclusion

Overall, the Phone Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to closely monitor market trends, focus on product features that are in high demand, such as fast charging and protection, and create engaging TikTok content to showcase their products. Looking ahead, the market is likely to continue evolving, with potential for further growth as new phone models are released and consumer preferences change. Merchants should be prepared to adapt their strategies accordingly to stay competitive in this dynamic market.