Introduction

In the global consumer landscape, the Audio & Video market has been of significant importance. With the continuous development of technology, consumers' demand for various audio and video products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast audience base and effective marketing channels for Audio & Video products, enabling brands and merchants to reach out to potential customers in an engaging way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Audio & Video market in the US has witnessed substantial growth. The market size has been expanding steadily, driven by factors such as increasing consumer interest in high-quality audio experiences for entertainment, work, and communication, as well as the growing popularity of video content consumption. Consumer demand changes have also been notable, with a shift towards more portable, wireless, and feature-rich audio and video devices. For instance, wireless Bluetooth headphones and portable projectors have seen a surge in demand.

Sales Situation of the Specific Category

Analyzing the sales performance of Audio & Video products on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, several trends emerge. The top-selling products include JLab JBuds Lux Active Noise Cancellation Wireless Bluetooth Headphones, which had a sold count of 8472 and a GMV of $389,600 with a remarkable GMV qoq growth of 111.01%. Another popular product was the Baofeng UV-5R Dual Band Two Way Ham Radio Transceiver, with 8229 units sold and a GMV of $155,000, showing a 68.63% GMV qoq growth. The popularity of these products can be attributed to their advanced features such as noise cancellation in headphones and long range communication in radios. The overall sales growth in the category indicates a healthy market for Audio & Video products on TikTok in the US.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Audio & Video market on TikTok in the US, JLab stands out. During the week of 2025/01/05 - 2025/01/11, JLab had a GMV of $515,000 with a GMV qoq growth of 84.84% and a sold count of 12,500. Their success can be attributed to their product quality, as seen in their popular JBuds Lux headphones, along with effective marketing strategies on TikTok. Another notable brand is Transpeed, which had a GMV of $174,800 with a relatively stable GMV qoq growth of 0.06% and 4181 units sold. Each brand has its own unique selling points and strategies that contribute to their performance within the US market on TikTok.

Conclusion

Overall, the Audio & Video market on TikTok in the US during the analyzed week showed a vibrant picture. The sales of various products were strong, with some achieving significant growth. For cross-border merchants, it is advisable to focus on product features that meet consumer demands, such as wireless connectivity and high quality sound/video. Leveraging TikTok's marketing capabilities effectively can also boost sales. Looking ahead, the market is expected to continue growing, with potential for new product categories and trends to emerge, especially as technology continues to evolve.