Introduction

In the global consumer landscape, the hair accessories market has been playing a significant role. With the increasing focus on personal style and appearance, consumers are constantly seeking trendy and functional hair accessories. TikTok, as a leading social media platform in the US, has provided a unique advantage for promoting and selling hair accessories. Its vast user base and engaging video content allow brands and merchants to showcase their products in a creative and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the hair accessories market in the US has been experiencing steady growth. The market size has been expanding as consumers' demand for various hair accessories continues to rise. Changes in consumer demand can be observed, with a growing preference for both stylish and practical options. For example, there is an increasing demand for hair bands that are not only fashionable but also sweat-absorbing, suitable for daily use and various activities.

Sales Situation of the Specific Category

Analyzing the sales performance of hair accessories on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, we can identify several top-selling products. The "Zig Zag Headband 2pc - Black & Tort" had a sold count of 1122 with a GMV of $6671.06 and a significant growth rate of 46.19%. Another popular product was the "Fashion Solid Color Hair Band 4pcs, High Stretch Sweat-absorbing Hair Band, Summer 2024 Hair Accessories for Women & Men for Daily Use" with 2328 units sold and a GMV of $7826.64, though its growth rate was relatively modest at 0.81%. The reasons behind their popularity vary. The Zig Zag Headband's trendy design and versatility likely contributed to its high sales. The Fashion Solid Color Hair Band's combination of functionality sweat-absorbing and suitability for both genders and daily use made it appealing to a wide range of customers. Overall, the sales growth of these products indicates a healthy demand for hair accessories on TikTok in the US.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the hair accessories market on TikTok in the US during the specified week, we have several notable examples. VSHOW HAIR Shop had a GMV of $2.57 million with a sold count of 364 and a remarkable GMV growth rate of 242.84%. Their success could be attributed to their unique product offerings or effective marketing strategies on the platform. On the other hand, Jessie's Wig had a GMV of $2.39 million but a negative GMV qoq of -32.8%. Despite this, they still managed to sell 372 units. Understanding the factors that led to their decline in growth could provide valuable insights for other brands. Each brand's sales metrics and strategies play a crucial role in determining their influence and success within the US TikTok hair accessories market.

Conclusion

Overall, the hair accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is essential to closely monitor market trends, understand consumer preferences, and adapt their marketing and product strategies accordingly. Looking ahead, the market is likely to continue evolving, with new trends emerging and consumer demands changing. Merchants should stay agile and innovative to stay competitive in this dynamic market.