Introduction

In the global consumer landscape, the men's bags market has been witnessing significant growth and evolving trends. With the increasing focus on style and functionality, men are now more inclined towards purchasing various types of bags. TikTok, being a dominant platform in the US, offers a unique advantage for promoting and selling men's bags. Its vast user base and engaging content format allow brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

The men's bags market in the US has been growing steadily. According to various authoritative sources, the market size has been expanding due to factors such as changing fashion trends, increased travel, and the need for practical accessories. Consumers are demanding more diverse designs, from sleek business bags to casual backpacks. The growth trend indicates a continuous upward movement, with a shift towards more sustainable and high-quality products. This is also reflected in the data where different types of men's bags are being sold on TikTok, catering to various consumer preferences.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of men's bags showed interesting patterns. The total GMV Gross Merchandise Volume for men's bags was $300,600. However, it experienced a qoq quarter-on-quarter decline of 18.56%. The sold count was 18,400, with a qoq decrease of 19.9%. Among the top-selling products, the "GSOIAX Men's Slim Wallet with RFID Blocking" had a sold count of 2,741 and a GMV of $46,200, but also a qoq decline of 22.89%. The "Men's Business Rfid Blocking Wallet, Simple Plain Multi Card Slots Wallet" had 1,951 units sold and a GMV of $26,800 with a significant qoq decline of 40.16%. The popularity of these products can be attributed to factors like their functionality such as RFID blocking, stylish designs, and suitability for various occasions like back to school or business use. However, the overall decline in sales might be due to factors like increased competition or changes in consumer spending patterns during that period.

Brand Case Analysis of the Specific Category

Several brands stood out in the men's bags market on TikTok during the specified week. For instance, "Fashion Solutions" had a GMV of $53,800 with a qoq decline of 53.23% and a sold count of 3,731. "GSOIAX" had a GMV of $50,900 with a qoq decline of 21.92% and 2,993 units sold. "Arculus" had an impressive performance with a GMV of $46,400 and a significant qoq increase of 160.56% despite having only 469 units sold. These brands employed different strategies. For example, GSOIAX might have focused on product features and quality to maintain its sales level, while Arculus could have had a successful marketing campaign that led to its remarkable growth. The video blogger count also varied among these brands, indicating different levels of influencer marketing efforts. Brands with higher video blogger counts might have been able to reach a wider audience and drive more sales.

Conclusion

Overall, the men's bags market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some brands and products experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product quality and unique features to stand out. They should also closely monitor market trends and consumer preferences to adjust their product offerings accordingly. Looking ahead, the market is likely to continue evolving, with an increased emphasis on sustainability and innovation. Merchants need to stay updated and adapt their marketing and sales strategies to thrive in this competitive environment.