Gloda Insights: TikTok US Weekly Eyewear Market Trend Analysis
TikTok Eyewear US Market Cross-border E-commerce
2025-01-30 08:57:56 released 67
Introduction
The eyewear market has been a significant segment in the global consumer landscape. With the increasing focus on fashion and eye protection, consumers are constantly seeking trendy and functional eyewear products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing eyewear brands and merchants to showcase their products in an engaging and creative manner, thus influencing purchasing decisions.Category Market Overview
According to recent data and information from authoritative sources, the eyewear market in the US has been experiencing steady growth. The market size has been expanding due to factors such as changing fashion trends, increased awareness of eye health, and the growing popularity of outdoor activities. Consumer demand has been shifting towards more stylish and technologically advanced eyewear. For instance, there is a rising preference for anti-blue light glasses for digital device users and polarized sunglasses for outdoor enthusiasts.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the eyewear category had a mixed sales performance. The total GMV was $424,000, with a quarter-on-quarter decrease of 9.18%. The sold count was 49,300, showing a 2.56% decline. Among the top-selling products, the "Back To School Sunglasses for Travel Use, Fashion Fall/Summer 2024 Geometric Frame Double Beam Sun Protection Glasses Trends" had a sold count of 7,686 and a GMV of $43,100 with a 1.06% GMV quarter-on-quarter growth. The "Simple Anti-blue Light Square Frame Eyeglasses for Women & Men, Summer Outfits 2024 Eyeglasses for Work, Daily Clothing Decor, Student Daily Use" had a sold count of 1,963 and a GMV of $44,200, though with a 9.75% GMV quarter-on-quarter decrease. The popularity of these products can be attributed to their combination of functionality and fashion. The travel sunglasses offer both sun protection and trendy designs suitable for different seasons and occasions. The anti-blue light glasses target the large segment of digital device users, addressing their eye health concerns while also being stylish enough for daily wear.Brand Case Analysis of the Specific Category
In the eyewear market on TikTok during this period, several brands stood out. - JWH GLASSES: With a GMV of $43,300 and a 0.95% GMV quarter-on-quarter growth, it had a sold count of 7,719. Their strategy might involve offering a wide range of eyewear styles at an affordable average price of $5.61, appealing to a broad customer base. - DAX Eyewear: Achieved a GMV of $34,400 with a remarkable 148.23% GMV quarter-on-quarter growth. Despite a relatively lower sold count of 864, their higher average price of $39.83 indicates a focus on perhaps more premium or specialized eyewear products. - HEIDI GLASSES: Had a significant GMV growth of 766.16% to $17,100, with a sold count of 1,715. Their success could be due to offering products like the "Paleshy Photochromic Sunglasses, Anti-UV Polarized Sunglasses for Men and Women, Day and Night Safety Glasses Lightweight Sports Night Driving Glasses" which meet specific needs such as for driving and outdoor sports.Conclusion
Overall, the eyewear market on TikTok in the US during the analyzed week showed a mix of trends. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product features that combine fashion and functionality, such as anti-blue light and polarized options. They should also consider pricing strategies to appeal to different customer segments. Looking ahead, the market is likely to continue evolving with increasing demand for innovative eyewear designs and advanced features. Merchants need to stay updated with the latest trends and engage effectively on TikTok to capture the attention of the US consumers.More recommendations
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