Introduction

In the global consumer landscape, the Luggage & Travel Bags market plays a crucial role. With the increasing popularity of travel and the need for convenient and stylish luggage solutions, this category has witnessed significant growth. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral way, reaching a vast audience of potential customers who are interested in travel and related accessories.

Category Market Overview

According to authoritative sources, the Luggage & Travel Bags market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as rising disposable incomes, a growing travel culture, and the demand for high-quality and innovative luggage products. Consumer demand has also been evolving, with an increased preference for lightweight, durable, and multi-functional bags. For instance, the trend of having separate compartments for different items, such as shoes and electronics, has become popular. Additionally, the demand for stylish designs that can make a statement during travel has also been on the rise. Integrating the available data, we can see that TikTok has become an important channel for this market, providing a platform for brands to connect with consumers and drive sales.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Luggage & Travel Bags category showed interesting sales performance. The Gross Merchandise Volume GMV for this period was $757,300, with a Quarter-on- Quarter QoQ decline of 13.46%. The sold count was 17,900, also experiencing a QoQ decrease of 12.67%. However, there were some top-selling products that stood out.

The "LOVEVOOK Valentine's Day Colorblock Carry-On Travel Backpack with 3 Packing Cubes and Laptop Compartment - Personal Item, TSA-Friendly, Airline Approved Travel Bag for Hiking, Overnight, Weekend, Gift for Valentine's Day" had a sold count of 2,546 and a GMV of $128,000, although it had a QoQ decline of 24.78%. The "4/3 Piece Luggage Sets Durable PC + ABS Luggage Set with Spinner Wheels - 4 Piece Set with TSA Lock 13/20/24/28 Inch" was another popular product with a sold count of 631 and a GMV of $67,400, showing a significant QoQ growth of 27.93%. The popularity of these products can be attributed to their features such as being TSA-friendly, having ample packing space, and being suitable for various travel occasions. The growth patterns also suggest that products that offer convenience and durability are more likely to succeed on the platform.

Brand Case Analysis of the Specific Category

Several brands performed well in the Luggage & Travel Bags market on TikTok during the analyzed week.

Lovevook Bags had a GMV of $193,000 with a QoQ decline of 18.03% and a sold count of 3,946. They offered a range of products, and their Valentine's Day themed backpack was among the top sellers. Doveic, on the other hand, had a GMV of $128,500 with a QoQ growth of 25.11% and a sold count of 1,256. Their products seemed to resonate well with the consumers, possibly due to their quality and unique designs.

UUH had a GMV of $95,700 with a QoQ decline of 28.28% and a sold count of 815. Despite the decline, their luggage sets still had a significant presence on the platform. BAGSMART US had a GMV of $34,600 with a QoQ decline of 15.1% and a sold count of 886. Their gym and travel duffel bags were popular among consumers looking for versatile bags for different activities.

Conclusion

Overall, the Luggage & Travel Bags market on TikTok in the US during the analyzed week had its ups and downs. While the category as a whole experienced a decline in GMV and sold count QoQ, there were still individual products and brands that showed strong performance. For cross-border merchants, it is recommended to focus on product features that meet the evolving consumer demands, such as convenience, durability, and style. Leveraging TikTok's marketing capabilities through engaging videos and collaborations with influencers can also help boost sales. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and smart luggage solutions. Merchants should stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market on TikTok.