Introduction

The men's shoes market holds a significant position in the global consumer landscape. With the evolving fashion trends and increasing demand for comfort and style, it has become a lucrative segment. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their men's shoes products in an engaging and interactive manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to authoritative sources, the men's shoes market in the US has been witnessing steady growth over the years. The market size has been expanding, driven by factors such as changing consumer lifestyles, a growing preference for athleisure wear, and an increasing awareness of foot health. Consumer demand has also been evolving, with a greater emphasis on features like comfort, durability, and trendy designs. Integrating the available data, we can see that the market is highly competitive, with numerous brands vying for the attention of consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of men's shoes presented some interesting trends. The GMV Gross Merchandise Volume for men's shoes was $938,600. However, it experienced a quarter-on-quarter QoQ decline of 12.99%. The sold count was 29,500, with a QoQ decrease of 12.41%.

Looking at the top-selling products, the "Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes with Rotating Button, Contrast Mesh Work Shoes, for Outdoor Work, Footwear, Shoes for Healthcare Workers, Fall Outfits, Fall Freshness" had a sold count of 3,238 and a GMV of $78,500, with a QoQ decline of 16.06%. Another popular product, the "Men's Letter Design Fall Running Durable Athletic Shoes for Gift, 2024 Casual Matching Sneakers, Sporty Hollow Out Design Lightweight Breathable Jogging Shoes, Lace Up Shoes for Summer Back To School" had a sold count of 1,747 and a GMV of $24,900, with a QoQ decline of 6.69%.

The popularity and growth patterns of these products can be attributed to various factors. For instance, the safety shoes might be in demand due to their practicality for certain occupations, while the athletic shoes could be popular for their trendy design and suitability for casual wear and sports activities.

Brand Case Analysis of the Specific Category

Several brands stood out in the men's shoes market on TikTok during the specified week.

Crocs had a GMV of $87,300 with a QoQ decline of 25.64% and a sold count of 1,951. Their products, such as the "Crocs Adult Mellow Tide Recovery Slides, Comfortable Lightweight Sandals", were quite popular, contributing to their overall sales. NBQR had a GMV of $82,500 with a QoQ decline of 14.66% and a sold count of 3,421. DREAM PAIRS, on the other hand, showed a positive growth with a GMV of $41,600 and a 24.3% QoQ increase, along with a sold count of 741.

These brands employ different strategies. Crocs is known for its comfortable and recognizable footwear, leveraging its brand image on TikTok to attract customers. NBQR might be focusing on product variety and affordability to drive sales, while DREAM PAIRS could be capitalizing on trendy designs and effective marketing to achieve growth.

Conclusion

Overall, the men's shoes market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 had its own set of trends. The market experienced a slight decline in GMV and sold count QoQ. However, some brands were able to achieve growth through various strategies.

For cross-border merchants, it is advisable to focus on product features that resonate with the US consumers, such as comfort and style. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative footwear designs, and merchants need to stay updated to remain competitive.