Introduction

In the global consumer landscape, the Garden Supplies market has been of significant importance. With the increasing interest in gardening as a hobby and for beautifying living spaces, the demand for various garden supplies has been on the rise. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for garden supplies businesses to showcase their products and reach a wide audience, leveraging its visual and viral nature.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Garden Supplies market in the US has witnessed steady growth. The market size has been expanding as more consumers are investing in their gardens, whether it's for growing vegetables, creating beautiful flower beds, or simply maintaining a green outdoor space. Consumer demand has shifted towards not only traditional tools and seeds but also innovative products like advanced irrigation systems and specialized fertilizers. The growth trends indicate a continued upward trajectory, driven by factors such as the popularity of home gardening during the pandemic and the increasing awareness of environmental sustainability.

Sales Situation of the Specific Category

Analyzing the sales performance of Garden Supplies on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, several trends emerge. The top-selling products include items like "60 Pcs Mix Bonsai Bowl Lotus Seeds, Water Lilys Flower Plant, Lotus Seeds for Planting Water Features Mixed Color" with 3,174 units sold and a GMV of $33,100, showing a significant growth rate of 682.07%. Another popular product is the "Seed Germination Tray Set, 2 Counts Seed Starter Tray Kit with Grow Lights" with 1,605 units sold and a GMV of $47,700, having a growth rate of 32.49%. The popularity of these products can be attributed to their appeal to both novice and experienced gardeners. They offer convenience, novelty, or solve specific gardening needs such as starting seeds indoors or adding ornamental elements to the garden.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Garden Supplies market on TikTok, Green Whisper Florist stands out. In the week of 2025/01/05 - 2025/01/11, it had a GMV of $34,100 with 3,244 units sold, showing a remarkable growth rate of 704.28%. Their strategy seems to focus on offering a diverse range of products and engaging with the TikTok community through visually appealing content. Another notable brand is ARTMETA GARDEN, which had a GMV of $17,600 and 1,537 units sold, with a staggering growth rate of 3528.61%. They likely leverage their unique product offerings and effective marketing on the platform to drive sales.

Conclusion

Overall, the Garden Supplies market on TikTok in the US is showing promising trends. The sales of various products are on the rise, with some achieving significant growth rates. For cross-border merchants, it is advisable to focus on offering unique and high-quality products, leveraging TikTok's visual nature to create engaging content. Future market development trends suggest that the demand for garden supplies will continue to grow, especially for products that combine functionality with aesthetics. Merchants should also keep an eye on emerging trends in gardening and adapt their product offerings accordingly.