Introduction

In the global consumer landscape, the Hand Tools market holds significant importance. With the increasing trend of DIY projects and home improvements, the demand for various hand tools has been on the rise. TikTok, being a popular social media platform in the US, has emerged as a unique marketplace for promoting and selling hand tools. Its wide user base and engaging video content provide an excellent opportunity for businesses to showcase their products and reach potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Hand Tools market in the US has witnessed steady growth. The market size has been expanding, driven by factors such as the growth of the construction industry, the popularity of home renovation projects, and the increasing awareness of the importance of having proper tools for various tasks. Consumer demand for hand tools has also been evolving, with a preference for multifunctional and high-quality products. For example, tools that can serve multiple purposes, like the 24-in-1 Magnetic Screwdriver Set, have gained significant popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Hand Tools category showed interesting sales performance. The overall GMV Gross Merchandise Volume for the category was $467,000, with a quarter-on-quarter QoQ decrease of 6.98%. The sold count was 24,700, with a QoQ decrease of 0.43%. However, several products stood out in terms of sales.

The 24-in-1 Magnetic Screwdriver Set was a top-selling product, with a sold count of 2,674 and a GMV of $44,300, showing a 12.1% QoQ growth. Its multifunctional features and convenience likely contributed to its popularity. Another popular product was the Multifunctional Faucet Wrench, with a sold count of 1,093 and a GMV of $3,390.36, experiencing a significant 765.26% QoQ growth. The Professional 53 Pieces 1/4 inch Drive Socket Ratchet Wrench Tool Set also had good sales, with a sold count of 1,012 and a GMV of $9,073.88, showing an 826.11% QoQ growth. These products' success can be attributed to their quality, functionality, and the effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores in the Hand Tools market on TikTok in the US performed exceptionally well during the analyzed week.

The vevor store had a GMV of $97,500, with a 5.25% QoQ growth and a sold count of 1,556. They likely benefited from their wide range of quality products and effective marketing strategies on the platform. CGC TOOL also had a strong performance, with a GMV of $52,300 and a 19.45% QoQ growth, along with a sold count of 3,070. Their focus on customer needs and product variety might have contributed to their success.

Toolant, on the other hand, had a GMV of $22,800, with a -10.33% QoQ decrease and a sold count of 864. Despite the decline, they still hold a significant position in the market and may need to adjust their marketing or product offerings to regain growth.

Conclusion

Overall, the Hand Tools market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category's overall GMV and sold count had some QoQ decreases, certain products and brands managed to achieve significant growth. For cross-border merchants, it is crucial to focus on product quality and functionality, as seen from the success of top-selling products. They should also invest in effective marketing strategies on TikTok, similar to the successful brands like vevor and CGC TOOL. Looking ahead, the market is likely to continue evolving, with an increasing demand for innovative and multifunctional hand tools. Merchants need to stay updated with the latest trends and adapt their offerings accordingly to succeed in this competitive marketplace.