Introduction

In the global consumer landscape, the Classic & Novelty Toys market holds significant importance. Toys not only bring joy to children but also serve as collectibles and stress relievers for many. With the rise of digital platforms, TikTok has emerged as a powerful medium in the US, offering unique advantages for promoting and selling such toys. Its vast user base and engaging video format allow toy brands and sellers to showcase their products in creative ways, reaching a wide audience of potential buyers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Classic & Novelty Toys market in the US has been experiencing steady growth. The market size has been expanding, driven by increasing consumer demand. Parents are constantly on the lookout for toys that can engage their children's creativity and imagination, while collectors are interested in unique and limited-edition novelty toys. The growth trends indicate a positive outlook, with consumers showing a willingness to spend on high-quality and innovative toys. Changes in consumer demand have also been observed, with a greater emphasis on toys that offer educational value or have a connection to popular culture.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Classic & Novelty Toys category witnessed significant sales activity. The GMV Gross Merchandise Volume for the category was 110.17万, with a quarter-on-quarter growth rate qoq of 8.66%. The sold count was 5.33万, showing a remarkable growth of 21.55% qoq. The top-selling products included items like "30Pcs Cosmic Realm Valentine Slime with Scratch-Off Cards and Galaxy Balls for Kids Classroom Exchange Gift / 28Pcs Heart-Shaped Cosmic Realm Valentines Slime with Kids Valentines Cards 2025 Valentine Exchange Cards" which had a sold count of 3941 and a GMV of 11.74万 with a qoq growth of 61.15%. Another popular product was "28Pcs Kids Valentines Cards Mochi squishy Toys with Glow-in-The-Dark / Glitter Mochi / Animal Mochi Squishy Stress Relief Classroom Exchange Prizes Valentine Party Favor Toy 2025 Valentine Exchange Cards" with 3644 units sold and a GMV of 6.09万, experiencing an astonishing qoq growth of 869.95%. The popularity of these products can be attributed to their novelty, appeal to kids during Valentine's season, and the engaging way they were presented on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores performed exceptionally well in the Classic & Novelty Toys market on TikTok during the specified week. For instance, Joyfy-US had a GMV of 31.87万 with a qoq growth of 128.55% and a sold count of 1.33万. They offered a variety of toys and likely benefited from effective marketing strategies on TikTok, perhaps through engaging video content and collaborations with popular video bloggers. POPMART US SHOP also had a significant presence with a GMV of 18.92万 and a qoq growth of 57.91%, selling 6666 units. Their brand recognition and unique product offerings, such as blind box toys, likely contributed to their success. Schylling - NeeDoh, Lava, LPS had a GMV of 5.21万 with an impressive qoq growth of 501.17% and sold 7645 units. Their focus on sensory toys like the NeeDoh Nice Cube seems to have struck a chord with TikTok users.

Conclusion

Overall, the Classic & Novelty Toys market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The growth in sales and the popularity of certain products indicate a receptive market for cross-border merchants. To succeed in this market, merchants should focus on creating engaging video content that showcases the unique features of their toys, collaborate with popular video bloggers, and stay attuned to changing consumer demands, especially those related to seasonal and pop culture trends. Looking ahead, the market is likely to continue growing as TikTok's user base expands and more consumers turn to the platform for their shopping needs.