Introduction

The Power Tools market has been an essential part of the global consumer landscape. With the increasing demand for DIY projects and professional construction work, power tools have become a must-have for many. TikTok, in the US region, has emerged as a unique platform that offers great opportunities for promoting and selling power tools. Its vast user base and engaging video content format allow brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Power Tools market in the US has been experiencing steady growth. The market size has been expanding as more consumers are taking on home improvement projects and there is an increasing need for efficient and reliable power tools in various industries. Consumer demand has also been shifting towards more advanced and multifunctional power tools. For example, cordless power tools with longer battery life and greater power output are becoming increasingly popular due to their convenience and flexibility. This trend is also reflected in the data we have, which shows a growing interest in such products on TikTok as well.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Power Tools category witnessed significant sales activity. The GMV Gross Merchandise Volume reached $110.42 million, with a quarter-on-quarter growth rate of 3.25%. The sold count was 29,300, showing a growth rate of 5.17% compared to the previous period. One of the top-selling products was the "DEKOPRO 126-Piece 8V Cordless Drill & Complete Tool Set, USB Rechargeable Battery, All in One Multi-functional Tool Kit with Drill", which had a sold count of 1,699 and a GMV of $105,700, with a GMV quarter-on-quarter growth of 19.58%. The popularity of such comprehensive tool sets can be attributed to their versatility and the convenience they offer to both DIY enthusiasts and professionals. Another popular product was the "Portable Electric Drill Pump, 1 Set Handheld Drill Self-suction Liquid Transfer Pump, Multi-scenario Liquid Extractor Pump for Home Garden Outdoor, Power Tools Accessories" with a sold count of 2,721 and a GMV of $18,300, experiencing a remarkable GMV growth of 237.76% quarter-on-quarter. This shows the increasing demand for specialized power tool accessories for specific applications.

Brand Case Analysis of the Specific Category

Several brands stood out in the Power Tools market on TikTok during the analyzed week. For instance, DEKOTOOLS STORE had a GMV of $115,000 with a quarter-on-quarter growth of 19.92% and a sold count of 1,868. Their success could be due to their product range and marketing strategies that effectively target the TikTok user base. Vevor store also performed well with a GMV of $69,500 and a growth rate of 21.73%, selling 568 units. They might be leveraging TikTok's platform to showcase their diverse power tool offerings. Fanttik, on the other hand, had a GMV of $46,100 with a negative quarter-on-quarter growth of -38.97% despite selling 938 units. This could indicate the need for them to reevaluate their marketing approach or product positioning on TikTok. Overall, these brands' activities on TikTok have a significant influence on the Power Tools market, shaping consumer preferences and driving sales.

Conclusion

In conclusion, the Power Tools market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The overall sales performance was strong, with several top-selling products and brands making an impact. For cross-border merchants, it is advisable to focus on promoting products that meet the evolving consumer demands for advanced and multifunctional power tools. They should also invest in creating engaging TikTok content to showcase their products' features and benefits. Looking ahead, we can expect the market to continue growing as TikTok's user base expands and more consumers turn to the platform for their power tool purchasing decisions.